In a world full of complex strategies and ever-evolving algorithms, our approach to Promotion and digital PR is refreshingly simple.
So, buckle up as I take you through the philosophy that has guided me and numerous brands to success in the digital landscape.
My philosophy revolves around simplicity. Approach link building in an Evergreen Way and KISS – Keep it simple stupid!
Imagine Google doesn’t exist:
To succeed in link building, approach it with the mindset that Google doesn’t exist. Forget about manipulating algorithms and focus on building links organically.
Ask the fundamental question:
Before diving into a campaign, ask yourself:
“Would I want that link or feature if Google didn’t exist?”
If the answer is a resounding yes, you’re likely on the right track.
Value over volume:
It’s not about the quantity of links but the genuine value they bring to your brand. Prioritise features and publications that resonate with your target audience.
Follow your target customer:
Identify where your target customer engages online… If a publication or platform aligns with your audience, it’s a valuable space for your brand.
In my nearly two decades of experience in link acquisition and earning, this philosophy has been my go-to.
By simply thinking Evergreen, and imagining a world without Google, you can cut through the noise and win with links.
So, the next time you’re crafting your digital PR strategy, ask yourself that fundamental question: “Would I want that link if Google didn’t exist?”
👋 I’m Aaron, connect with me on LinkedIn.
I’m the Founder & MD of Evergreen, a digital marketing agency that specialises in growing ecommerce & retail brands.
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