I often hear people talk about how SEO is a long term strategy, and a discipline that can take years to see results. This isn’t always the case – SEO involves so many moving factors, which can include strategies that may take longer to flourish. Despite this, there are still plenty of quick wins that ecommerce brands can act on to provide visible improvements in a short period.
Focus on the user, not the search engine
The most essential aspect of successful SEO is focusing on the user, not just the search engine. Think about your website as if Google doesn’t exist and review your site’s usability, navigation, and clarity. Ensure that users can effortlessly find products, information, and resources.
Frequently critique your website
Invite friends, family, or individuals unfamiliar with your brand to navigate your website and provide feedback. This exercise can reveal usability issues that might be hindering conversions. Simplify navigation, reduce clicks required to find products, and enhance overall user experience.
Compare yourself to the competition
Compare your website’s user experience with your competitors’. Identify strengths and weaknesses in their navigation and content presentation, and understand what’s working and what’s not. Always be mindful about plagiarism – never copy what you see, but be inspired by it, adapt your methods to align with successful strategies, and bring your brand’s own unique touch to improve user engagement.
Don’t be afraid to use tools and leverage what’s working
Utilise Google Search Console to understand how users interact with your site. Identify pages with high impressions but low clicks, and focus on on optimising these pages for better user engagement – this has the potential to transform wasted opportunities into conversions.
Analyse data to improve conversion rate
Examine the checkout process and minimise friction points. Make sure the steps are straightforward and intuitive – this can the likelihood of users abandoning their carts. Even small improvements in the checkout process can yield substantial increases in revenue.
Get the tech basics in place
Take care of technical SEO fundamentals such as site speed, indexation, and crawlability. Ensure your site is easily accessible for search engines by providing an XML sitemap and an HTML version for users.
Are you ready to transform your digital marketing strategy?
👋 I’m Aaron, connect with me on LinkedIn.
I’m the Founder & MD of Evergreen, a digital marketing agency that specialises in growing ecommerce & retail brands.
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