I see so many people hyper-focusing on keywords and worrying over things like:
How many keywords they should have
Whether they’ve chosen the right keywords
Whether they’re optimised correctly
Please, just stop stressing!
In this Ask Aaron video, I’ll be explaining the following points to explain why we rarely focus on keyword research, any why topics should become your main focus:
👉 We rarely do keyword research
👉 Why we focus on topic research instead
👉 Identifying the topics you want to rank for
👉 Examples of topic research
👋 I’m Aaron, connect with me on LinkedIn.
I’m the Founder & MD of Evergreen, a digital marketing agency that specialises in growing ecommerce & retail brands.
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