3 quick content wins for ecommerce brands

Last updated: November 23, 2023

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

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In this episode of Ask Aaron, I’ll be discussing into three strategies that can help brands to enhance their ecommerce content without the need to constantly be generating new assets.

Often, brands fixate on churning out fresh content, overlooking the optimisation potential within their existing assets. Let’s dive into these strategies that can take your content performance up a gear:

Optimise internal linking

Many brands miss out on leveraging their fantastic resources and guides by not linking them effectively to relevant products or services.

Review your top-performing content and ensure clear calls-to-action, guiding users seamlessly to related products or services. The idea is to create a funnel-like experience, maximising the value of each asset.

Consolidate outdated content

Over time, a website can often accumulate numerous pages that lose visibility and relevance. Consolidating outdated or repetitive content streamlines your site, focusing on quality over quantity.

By concentrating clicks and impressions on fewer, higher-quality pages, visibility often skyrockets. This consolidation requires a few technical considerations like proper redirects but can easily boost visibility!

Upgrade high-performing content

Identify top-performing content through analytics or tools like Google Search Console. Dive into the data to find related keywords or topics that could enhance your existing content.

By tweaking, expanding, or refining this already successful content, you amplify its impact. This ‘nudging’ process boost visibility and engagement without the need to start from scratch.

When it comes to content, it’s about working smarter, not just harder. So, take a moment to look back at what you’ve already gotโ€”I can guarantee you’ll find some fantastic opportunities for you to explore.

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