Do Images OR Video Work Best for Ads in 2025?

The debate between static images and video content for advertising has long divided marketers. Both formats offer unique advantages, but understanding when to use each can dramatically improve campaign performance.

The Case for static images

Static images offer several compelling advantages that shouldn’t be overlooked:

• Instant communication – viewers can’t miss your message
• No chance of crucial calls-to-action being skipped
• Simplicity often leads to stronger engagement
• Lower production costs and faster turnaround times
• Users typically take better photos than videos with smartphones

Adding text and graphics to images is straightforward, making it easier to create professional-looking ads without specialised skills.

Why video content dominates

Video advertising continues to grow, with marketers spending nearly £500 billion on video content by 2025. Here’s why:

• Tells stories more effectively than static images
• Captures emotion through movement and audio
• Higher engagement rates across platforms
• Authenticity is easier to achieve
• Multiple messages delivered in seconds

Remember: the first 2-3 seconds of any video must capture attention, treating the opening frame like a static ad.

Breaking down the barriers

Modern technology makes video creation accessible:

• Smartphones now shoot 4K footage
• Free editing tools abound
• Authentic, low-budget content often performs better
• Monthly retainers can provide consistent creative output

Professional Tips for Both Formats

For better creative:

• Never place subjects’ heads in the center frame
• Leave space for text overlays when composing shots
• Keep messaging simple and direct
• Test multiple variations of both formats

For small businesses:

• Start simple – don’t overthink production value
• Use your smartphone for both photo and video
• Focus on authenticity over polish
• Mix both formats to avoid audience fatigue

The Final verdict

The ultimate answer: use both strategically. Each format serves different purposes within a comprehensive marketing strategy. Images work best for quick, simple messages, while videos excel at storytelling and emotional connection.

Success lies in understanding your audience, campaign goals, and resource constraints – then choosing the format that best serves each specific need.

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