How we transformed an online coffee company in 6 months

Last updated: September 1, 2023

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

Read Aaron's bio here

In this exciting episode, I delve into the incredible transformation weโ€™ve been able to create for an established online coffee brand within just six months.

๐Ÿ‘‰ Traffic is up 118%

๐Ÿ‘‰ Revenue is up 41% YOY

๐Ÿ‘‰ The brand ranking no.1 for some very lucrative commercial terms

๐Ÿ‘‰ Average position has moved from page 5/6 to page 2 for target clusters

๐Ÿ‘‰ Half a million + users a year have visited their website

While we can’t reveal the specifics of the client or exact figures, this case study highlights the power of strategic digital marketing and the remarkable results that can be achieved when you get the basics right.

Focus on context and user experience

One of the initial observations we made for the client was that Google was confused by their website’s structure and optimisation. The team simplified the user experience, navigation, and URL structure to provide the necessary context for Google.

Schema markup optimisation

Correcting and optimising the use of schema markup played a crucial role in improving search engine visibility. Ensuring schema is used effectively can lead to quick wins in SEO.

Content upgrades (11 pieces) and new content (6 pieces)

The team upgraded 11 existing pieces of content that had potential for improvement. These upgrades ranged from expanding and refining content to enhancing internal linking for better user engagement. Additionally, six new pieces of content were created to enhance the brand’s authority and provide value to users.

Quality over quantity any day of the week!

Immersive shopping experience

We worked with the client to create an immersive experience with how the product is shopped โ€“ we canโ€™t disclose too much about this but letโ€™s just say itโ€™s going VERY well so far

SEO is like a snowball rolling down a mountain, gathering momentum as it goes. Achieving early wins and continually improving various aspects of digital marketing compounds over time, leading to sustained growth.

Working closely with a receptive client can make all the difference – weโ€™re incredibly lucky to work with a client who trusts our team of experts and what they can achieve. Effective communication and collaboration is the road to success!

This case study really highlights the significance of mastering the fundamental aspects of digital marketing. Before pursuing advanced strategies, ensure that your website is well-structured, your content is optimised, and your technical SEO is in order.

As people like to say – KISS

Keep it simple stupid.

The six-month transformation of this online coffee company serves as a testament to the power of strategic digital marketing and the cumulative effects of continuous improvement.

Put the user first and you canโ€™t really go wrong!

I hope this has been helpful, if you havenโ€™t already, please do subscribe to our YouTube channel, and Iโ€™ll see you soon, take care.

___

๐Ÿ‘‹ We areย Evergreen and we grow home, garden and lifestyle brands.

๐Ÿ‘‰ See our case studies.

๐Ÿ‘‰ Subscribe to ourย YouTube channel.

๐Ÿ‘‰ Join ourย weekly newsletter for home, garden and lifestyle digital marketing tips.

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