How to improve your SEO now

Last updated: July 16, 2023

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

Read Aaron's bio here

In the fast-paced world of digital marketing, the allure of quick fixes and instant results can be tempting. But when it comes to improving your SEO (Search Engine Optimisation), there’s a hard truth that many marketers often overlook: genuine transformation doesn’t happen overnight.

In this Ask Aaron video, we delve into the essential strategies that will truly enhance your SEO. Buckle up as we unveil the secrets to long-term success.

No quick fixes or silver bullets – think long term

SEO isn’t a one-time trick or a magical formula that can skyrocket your website’s ranking overnight. It is a long-term game that demands consistency and persistence. So, stop the frantic search for shortcuts and embrace the reality that meaningful results require time and effort.

Shift your mindset from immediate gains to long-term goals. Instead of focusing on next week’s rankings, start envisioning where your business will be in a year, three years, or five years. Understand that SEO is an investment in your brand’s future, and success will gradually build over time.

Align with Google’s intent and become an information hub

Don’t view your website as just a virtual shop window. Google’s purpose isn’t to help you sell products; it’s to provide answers to users’ questions. To align with Google’s goals, turn your website into an information resource. Provide value, educate your audience, and become a trusted source of information within your industry. Understand that Google aims to answer users’ questions and provide solutions. Your SEO strategy should focus on adding value and addressing users’ needs. Don’t just think about selling your product; think about how you can genuinely help your audience.

Read more about how you can do this in my video: Do you deserve to be number 1?

Share your expertise – help others to help yourself

The heart of effective SEO is sharing your expertise. Break down the barriers of secrecy and share your knowledge generously. By educating your audience and solving their problems, you naturally position your brand as an authority, which in turn boosts your SEO.
Remember – the core principle of SEO is adding value. The more you help others, the more likely they are to become customers. The reciprocity of providing valuable information fosters trust and positions your brand as the go-to solution provider.

Create consistent, evergreen content

Invest in creating evergreen content—content that remains relevant and valuable over time. This content will continuously attract users, build authority, and enhance your website’s visibility in search results. Much like pushing a snowball down a hill, the momentum of your SEO efforts builds over time. Consistency is your secret weapon. Stay committed to delivering value, educating your audience, and enhancing your website’s quality.

Transforming your SEO isn’t about seeking shortcuts or overnight miracles. It’s about adopting a long-term perspective, providing value, and becoming a trusted authority in your field. So, take the first step today and watch your efforts compound into a thriving online presence that stands the test of time.

Are you ready to transform your digital marketing strategy?

Sign up to our newsletter for more game-changing insights, or subscribe to our Youtube channel for the latest videos.


👋 We are Evergreen and we grow home, garden and lifestyle brands.

👉 See our case studies.

👉 Subscribe to our YouTube channel.

👉 Join our weekly newsletter for home, garden and lifestyle digital marketing tips.

Sign up to our newsletter

By signing up you consent to storage of my data according to the Privacy Policy

Interested in working with us?

Get in touch Arrow

Visit us

Unit 1 & 2, Willows Gate,
Stratton Audley,
Oxfordshire, OX27 9AU

Monday – Friday: 09.00 – 17.00

Sign up to our newsletter

By signing up you consent to storage of my data according to the Privacy Policy

Sign up to our newsletter