How to win when it comes to links

Last updated: November 16, 2023

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

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In a world full of complex strategies and ever-evolving algorithms, our approach to Promotion and digital PR is refreshingly simple.

So, buckle up as I take you through the philosophy that has guided me and numerous brands to success in the digital landscape.

Embrace simplicity:

My philosophy revolves around simplicity. Approach link building in an Evergreen Way and KISS – Keep it simple stupid!

Imagine Google doesn’t exist:

To succeed in link building, approach it with the mindset that Google doesn’t exist. Forget about manipulating algorithms and focus on building links organically.

Ask the fundamental question:

Before diving into a campaign, ask yourself:

“Would I want that link or feature if Google didn’t exist?”

If the answer is a resounding yes, you’re likely on the right track.

Value over volume:

It’s not about the quantity of links but the genuine value they bring to your brand. Prioritise features and publications that resonate with your target audience.

Follow your target customer:

Identify where your target customer engages online… If a publication or platform aligns with your audience, it’s a valuable space for your brand.

In my nearly two decades of experience in link acquisition and earning, this philosophy has been my go-to.

By simply thinking Evergreen, and imagining a world without Google, you can cut through the noise and win with links.

So, the next time you’re crafting your digital PR strategy, ask yourself that fundamental question: “Would I want that link if Google didn’t exist?”


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