Stop stressing about keywords, think of topics instead

Last updated: August 9, 2023

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

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I see so many people hyper-focusing on keywords and worrying over things like:

How many keywords they should have
Whether they’ve chosen the right keywords
Whether they’re optimised correctly

Please, just stop stressing!

In this Ask Aaron video, I’ll be explaining the following points to explain why we rarely focus on keyword research, any why topics should become your main focus:

πŸ‘‰ We rarely do keyword research
πŸ‘‰ Why we focus on topic research instead
πŸ‘‰ Identifying the topics you want to rank for
πŸ‘‰ Examples of topic research

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