Human vs AI: What does the future of SEO look like?

Last updated: August 23, 2023

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

Read Aaron's bio here

In this episode of Ask Aaron, I discuss what the future of SEO might look like.

It’s important to remember AI has always played a role in SEO

  • Tools for crawling
  • Tools for auditing
  • Tools to recommend optimisation
  • Tools to help improve readability
  • Tools to pull backlink profiles

With AI continuing to advance, tech SEO will increasingly become standardised and automated in my opinion.

CMS systems already do so much of the basics

Pre-packaged solutions/tools/plugins will increasingly leverage AI and mean that basic SEO will come ‘out of the box’, things such as:

  • Site speed
  • Tracking
  • Internal link optimisation (around relevance)
  • Schema

Content is going to become increasingly automated in my opinion.

  • Long-form content will/is become less prominent in the SERPs
  • Users will get the answers they want from the SERPs without visiting your website
  • Auto-play video shorts/snippets will address the users queries in the SERPs

So, if you work agency side, where does the agency fit in?

If you’re employed in SEO at a brand, where do you fit in?

The human future of SEO is all about strategy and creative thinking.

  • Your ability to think differently is your greatest asset
  • Your ability to be creative
  • Your ability to look at the bigger, wider business plan
  • Your ability to leverage insights from those around you
  • Your ability to ask questions and develop a deep understanding of the product you’re selling
  • Your ability to truly get to know the customer who buys your product

These are the things that the human will need to be focused on in the future

So there you have it, those are my predictions for the future of SEO.

The future of SEO isn’t about humans versus machines- rather, harmonious synergy that leverages each entity’s strengths. Rather than fearing the rise of the machines, let’s embrace the evolution and seize the opportunities it presents.

Do you find this perspective on the future of SEO intriguing? Whether you’re a seasoned SEO professional, a business owner, or someone keen on the digital landscape, share your thoughts in the comments below. Let’s spark a conversation and navigate this exciting journey together.

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