Is your site (and its content) just not working as hard for you as it might be? If so, it’s time to make some changes. Now, we’re not telling you to give it a complete overhaul, but there are a handful of things you can do which won’t take all that long but WILL make a huge difference.
Read on for our top tips to implement today, tomorrow or as soon as you can.
Complete a Content Audit
One of the few (if the only) ways you can iron out any issues with your website’s performance is by first completing a content audit. But what exactly is a content audit? For the purpose of improved SEO specifically, undertaking a content audit is vital.
It allows you – or someone else (usually a content agency or SEO expert) to put together a full inventory of all indexable content on your domain. This can then be analysed using performance metrics via a variety of sources. What it boils down to, though, is working out which content to keep and which you should remove, consolidate or revise.
When completing your content audit, you can purge your site of any bad links, duplicate content, or indeed anything else which may turn off your clients and result in them leaving your site without buying your product, or taking them up on their services.
Think of your homepage, in particular, as a kind of X Factor audition. You have all of about one minute (usually a lot less) to woo Simon Cowell and co (AKA: your audience) before they switch off and choose someone better: your competitor.
So, ask yourself this: does your website’s homepage grab the attention of your audience? And does it wow them and make them want to see and hear more? More importantly, does it have ‘the X Factor’? If the answer is no, a content audit is for you.
Carefully Consider Your Keywords
If your website isn’t optimised for the keywords people are searching for to find your product and services, then guess what: your products and services won’t be found online. By using a keyword research tool, though, you can easily discover the keywords you should be scattering about your site.
Once you’ve done that, it’s time to…yes, you guessed it…actually add them into your site. Look for niche keywords, where possible, since they’ll have less competition. What that means for you then is when someone types a phrase into Google which uses said keyword, they’ll be far more likely to find your site.
It’s vital that you add the keywords into your site with a little bit of consideration. Google will recognise brands who’ve simply littered their homepage and services pages with specific words or phrases – even if they are relevant to your audience.
Two to three mentions of a keyword – especially the primary ones (i.e the most important ones) is fine for each page of copy. Be sure also to add keywords into your headers, post/page titles, and make sure you add them into the meta descriptions as well.
Offer Value to Your Visitors
At The Evergreen Agency, we always say that it’s better not to blog at all than to blog for the sake of it. So, think about the kind of content your audience wants to read – and really consider how you can add value to their day – and their life.
‘Adding value’ is extremely important – and you’ll hear it a lot in regard to SEO. Google favours brands who post content which reflects the kind of searches people are making online.
Grab a pen and a notepad and jot down some ideas. Use your keyword research tool to work out what people are looking for and try to incorporate those questions and ideas into the content you post. Go above and beyond what your competitors are doing, blogging as regularly as is realistic for you, but only when you have something worthwhile to say. And if your website truly deserves to rank on Google, it will.
Seek External Reviews
Use Google My Business to claim your free search engine listing for your brand – and then use your social media pages to request that existing clients help you out by reviewing your services and products. External reviews offer twice the benefits, since they’ll help push your site up Google and let potential clients know that you’re a company to be trusted.
Look for Quality Guest Posting Opportunities
One of the best ways to get more traffic is actually one of the easiest! Get people to link to your website, via their own site or their social media pages. By getting as many ‘good quality links’ as possible, you’ll be boosting your SEO efforts and building your network in the process.
So, what are good quality links? They’re basically links to your site (added into someone else’s website) which don’t come from a harmful source. Seek websites with high traffic, which don’t simply contain an abundance of spammy links (Google doesn’t like this kind of foul play, as you should know by now) and discuss how you might collaborate.
Right, which one of those five tips will you be trying first? Don’t forget to let us know how they work out for you – and remember: your website won’t fly up the rankings overnight; it takes time and effort. But we promise it’ll be worth it in the long-run.