10 Top Tips For Black Friday

Black Friday has become more than just a day of deals, it’s a pivotal moment for businesses across various industries.

If Black Friday is a crucial period for your business, then it’s time to start planning. In this post, we’ll share 10 actionable strategies to help you maximise your sales or leads this Black Friday.

Start with a clear plan and timeline

Planning is everything. If you haven’t already started thinking about Black Friday, now is the time. You should be planning at least three months in advance, considering what your offers will be, how long they will last, and what platforms you’ll use to promote them. Avoid the last-minute scramble by setting your strategy early.

Build your ads early

Don’t wait until the last minute to create your ads. Build them well in advance and submit them for approval early to avoid any delays. Ads can take time to be approved, and you don’t want to miss out on crucial trading days because your ads are stuck in a review process. Get them ready, and approved, and then pause them until you’re ready to go live.

Review last year’s performance

Learning from the past is key to success. Dive into the data from last year’s Black Friday campaigns to see what worked and what didn’t. Did certain products perform better? Did specific promotions drive more sales? Use this information to refine your strategy for this year.

Optimise for search terms

Make sure your ads are optimised for Black Friday-related search terms. Your customers will be searching for deals, so include terms like “Black Friday sale,” “discount,” and “deal” in your campaigns. Also, review your negative keywords to ensure you’re not accidentally blocking relevant searches.

Update your ad copy

It’s crucial that your ad copy reflects your Black Friday deals. Don’t just rely on your website to communicate your offers—make sure your ads clearly state that you’re offering discounts. This will improve your click-through rate and engagement during this competitive period.

Leverage ad extensions

Ad extensions give you more real estate on the search results page. Use them to highlight your Black Friday deals, such as specific discounts or limited-time offers. The more space your ad takes up, the more likely it is to catch the eye of a potential customer.

Update customer lists

Your existing customers are your most valuable asset during Black Friday. Make sure your customer lists are up to date and integrated into your advertising platforms. This ensures that your ads reach people who are already familiar with your brand and are more likely to make a purchase.

Capture new data

Black Friday is a prime time for data capture. Consumers are more willing to exchange their email addresses for discounts, so use this opportunity to grow your database. Offer early access to deals or special discounts in exchange for their information.

Don’t change your bid strategies

One common mistake businesses make is changing their bid strategies right before Black Friday. Your bid strategy is fundamental to your campaign’s success, and changing it too close to the big day can disrupt your performance. Stick with what’s been working and scale up your budget rather than making drastic changes.

Analyse and optimise in real-time

Finally, once your campaigns are live, keep a close eye on them. Black Friday is fast-paced, and conditions can change quickly. Be prepared to make real-time adjustments to your bids, budget, and targeting based on performance data. This agility can make a significant difference in your overall results.

Conclusion: Prepare now to reap the rewards

Black Friday isn’t just another sales event—it’s a crucial opportunity to drive significant revenue. By planning ahead and implementing these 10 strategies, you can position your business to make the most of this critical trading period. Whether you’re in ecommerce, lead generation, or have a physical showroom, these tips will help you maximise your success.

So, take the time now to prepare, and you’ll be ready to seize the opportunities that Black Friday brings. Here’s to your most successful Black Friday yet!

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