13th Birthday

Originally sent out: 03/07/25

T.E.A Break – 042

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The 1st of July marked the start of my 13th year running Evergreen.

I’ve run this agency for 4,386 days and counting.

I started Evergreen as a sole trader with no money, no connections, just 3 clients, and almost no hope of it being a success on July 1st, 2013.

All these years later and it’s been;

12 years of highs and lows.

12 years of battle scars.

12 years of experiences at the sharp end.

12 years of risk and reward.

12 years of wins and loses.

12 years of bootstrapping growth.

12 years of change and evolution.

12 years of people coming and going.

12 years of helping businesses grow online.

12 years of trying to build something incredible.

Like many of you reading this, I chose the path of entrepreneurship and being a business owner and I love it.

It’s not for the faint hearted, I’ve experienced the some of the greatest highs of my life running The Evergreen Agency.

I’ve also had more sleepless nights, stress, worry and tough decisions to make over the years than I care to remember.

It does not surprise me that very few businesses reach their 13th birthday. It’s so tough.

That said as I look around at what Evergreen has become on its 13th birthday, I’m extremely proud.

Today, we’ve got the biggest and best team we’ve ever had in my opinion.

Yesterday we recruited our 13th team member, a Paid Social Manager who starts next week.

We’re just finalising the recruitment of the 14th team member, a Head of Email Marketing and they’ll be followed within a few weeks by the 15th team member, which we’re currently recruiting.

We’re an agency that is going places and fast.

We’re doing the best work and getting the best results in our 12 year history.

We’ve got by far the most experience in our ranks that we’ve ever had. True experts in every department after years of trying.

We’re being more creative and innovative than ever and really fulfilling my vision of what I wanted to build from day one.

We’re building our reputation as being the go to agency for home and garden brands.

We’re doing exactly what we set out to do, we’re becoming famous to a few.

What a rollercoaster it has been, I’ve never loved running Evergreen more than I do right now and that is thanks to all those I get to work with everyday.

To our clients (many of whom receive this newsletter), past, present and future, I say a big thank you in trusting Evergreen to guide your marketing. We see it as a privilege and an honour.

To the future I say bring it on, as we’ve never been more ready, willing and able to support ambitious home and garden brands than we are right now.

To you, dear reader, I say good things come to those who put the graft in year after year.

Most ‘overnight successes’ are years in the making, it’s certainly how I feel about what we’re building.

Happy 13th birthday Evergreen. 💚

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