Added Value

Originally sent out: 24/04/25

T.E.A Break – 032

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Are you giving your customers as much added value as possible?

I try and ensure Evergreen does everything in our power to provide our clients with as much added value as we can.

Only now we do it for a very different reason.

In the past, we’d strive to provide added value in a bid to win and then retain clients.

I think that necessity was born out of being a ‘one of many’ business.

What I mean by that is this…

• We were one of hundreds of digital marketing agencies
• We worked with pretty much anyone who wanted to work with us
• Our services were not tailored enough to be considered specific/bespoke

All of the above means we looked and felt like a business that was ‘one of many’ and therefore easily replaced.

We were generalists!

This was certainly true in the sense of ‘who’ we worked with, which meant we competed against every other generalist digital marketing agency out there.

The net result: We needed to provide added value, just to compete and retain clients.

Skip forward to today and it’s a very different kettle of fish.

Now we’re an agency that only works with home, garden and lifestyle brands.

We say no to everyone else.

Now we’re an agency whose services are incredibly tailored and bespoke to our clients exact needs.

Now we’re arguably the biggest (and best) dedicated paid media and creative agency for home, garden and lifestyle brands in the UK.

Now we’re one of very few and the game has completely changed.

Now we provide added value, not because we have to, but because we want to.

Here is a little preview of the added value we’re rolling out for Evergreen clients in the summer of 2025:

• Introducing motion design and animation services within their existing retainer (we’ve just brought in a new vastly experienced expert in this area)
• We now have a studio for product photography and our clients are regularly sending us their products to shoot for their ads.
• We’re repurposing the video/graphic content we’ve captured and giving it to their teams for their social/organic posting at no extra charge.
• We’re offering brand films, which give our clients an opportunity to share their story (some of the creative team are with a client in Southampton today doing exactly this).
• We’re introducing print design services including brochures, in-store graphics and promotional leaflets within their existing retainer.

Now we think of added value, not as a retention tool, but as a differentiation tool.

We give our clients maximum added value.

We make them look great and keep them growing.

They refer us, recommend us and rave about us.

That attracts more home, garden and lifestyle brands to us, which in turn allows us to add more talent to our team and provide yet more added value.

It’s a beautifully simply fly wheel, and only took me a decade to figure that out.

Evergreen is no longer a ‘one of many’ agency.

We’re now one of very few that know exactly how to grow home, garden and lifestyle brands.

That expertise, that experience, and that focus allows us to ensure we can provide maximum added value, which in turn facilitates everything else.

I thought I’d share this with you, as I’m actively working on the latest added value update that will be going out to all of our clients shortly.

The team and I will be highlighting what we’re going to be doing to ensure every single one of our clients has the best possible summer 2025 they can by providing added value.

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