Behind The Scenes

Originally sent out: 19/06/25

T.E.A Break – 040

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Last week, I shared our Evergreen Summer Ad.

Today, I can officially share the behind-the-scenes of how we did it, and it’s hilarious.

In the past week, our summer ad has seen the following:

• 71,000+ views on LinkedIn
• 50,000+ watches on Instagram/Facebook
• 9,000+ watches on YouTube
• 100s of engagements across social media

We’ve of course put money behind the ad in the past week to drive engagement (not reach).

We’re not after vanity reach metrics, where it’s just volume and a lack of quality.

We want only our target customers to see and engage with our ad.

Now, before I share whether or not it’s worked/is working, treat yourself to a little laugh on a Thursday morning by watching how we put it all together.

I hope you enjoyed that. 🤣

So, is it working?

Well, let me tell you we’ve had multiple enquiries every day this past week, including the weekend, which is always nice.

What has really amazed us though, is that we’ve added hundreds of new subscribers to our YouTube channel. We have punched straight through that 1,000 subscriber target we’ve had for months.

As I write this newsletter to you on this beautiful Thursday morning, we’re sitting at 1,500+ subscribers. A week ago we had around 650 subscribers.

Unbelievable!

When we run ads, we focus on quality over quantity.

With our summer ad, we’re not trying to get in front of everyone.

We only want to be famous to a few (the few being home and garden brands).

The key criteria when putting £££ behind any ad (our own or one for clients) is:

We want to get in front of those who already know us.

We want to get in front of those who are actively considering buying what we’re selling.

We want to get in front of those who have previously expressed an interest in what we have to offer.

We want to get in front of more of the right people.

So when I look at the hundreds of engagements we’ve had in the past week.

When I see the view stats ticking up hour on hour.

When I refresh my inbox and see more enquiries coming in.

I consider the time, effort, energy and expense that has already gone and is going into our little summer ad and I conclude it was/is time and money very well spent.

I judge all marketing, by it’s long term results, never the short term wins.

Yes, the wins today are great, but with everything we’re doing, we’re sowing seeds for the years to come.

I know they’ll be people who have smiled at our ad this past week and thought to themselves “when we next need an agency, we’re going to Evergreen” and that is worth it’s weight in gold.

My best advice for you and your marketing is to try and have fun, do things differently and go beyond what your competitors are willing to do and you’ll stand out like a beacon of positivity among your target customers.

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