We’re sharing our creative social strategy secrets

In today’s digital landscape, creating engaging content for social media is more important than ever.

At Evergreen, we’ve learned some key strategies for developing creative and effective social media campaigns.

When it comes to social media content, variety is key. We recommend utilising three main content formats:

• Images/Graphics – Static visuals like product photos or branded graphics.
• Video – Live-action video footage showcasing products, services, or brand stories.
• Motion Graphics – Animated graphics that bring static images to life.

While many brands focus solely on static images, incorporating video and motion graphics can dramatically boost engagement. Motion graphics in particular offer a great “middle ground” between images and full video.

Focus on Three Content Types

For each campaign, we suggest creating content that falls into these three categories:

• Product-focused – Showcasing your actual products or services front and centre.
• Lifestyle – Demonstrating how your offerings fit into customers’ lives and aspirations.
• Behind-the-scenes – Giving an authentic look at your brand, people, and processes.

Balancing these three content types allows you to highlight your offerings while also building deeper connections with your audience.

Experiment and Iterate

The beauty of social media advertising is the ability to test different creative approaches. We recommend developing multiple versions of ads across various formats and content types. This allows you to see what resonates best with your audience and optimise accordingly.

By leveraging these creative strategies – multiple formats, diverse content types, and ongoing experimentation – you can develop social media campaigns that truly connect with your target customers and drive real business results.

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