Evergreen Ad 2024

Home, Garden and Lifestyle Brands Need Marketing

At Evergreen, we believe the best ads don’t just sell a service. They celebrate the industry, spark attention, and show off the energy behind the brands we work with. Our latest agency advert was designed to do exactly that, using real products, real locations, and a fast-paced creative approach to reflect the vibrant world of home and garden brands.

Advertising That Reflects the Home & Garden Sector

• We set out to capture the diversity and energy of the sector with a visually engaging advert.
• Multiple real-life locations were used, including hot tub showrooms, granite worktop displays, sofa retailers, and more.
• Each scene was filmed to feel dynamic, authentic, and relevant to the real customers and spaces home and garden brands serve.
• The rapid-fire editing style reinforces the idea that this sector is active, hands-on, and full of variety.

Why We Chose a Multi-Location Approach

• Using a range of client showrooms and retail environments enabled us to highlight the variety of products and spaces we help market.
• Iconic UK landmarks, including The Shard and Big Ben, provided a recognisable backdrop and reinforced our message that Evergreen is rooted outside London but operates nationwide.
• The advert’s structure allows viewers to experience the breadth of the home and garden industry in just 60 seconds.
• By including different product categories and environments, we demonstrated both our sector expertise and our creative versatility.

The Creative Principles Behind the Campaign

• The ad focuses on showing, not telling. Every shot was designed to make an instant visual impression.
• Fast-paced editing and lively transitions keep the viewer engaged from the first second to the last.
• Each location and product was chosen to reflect both the quality of our clients and the fun, forward-thinking approach we bring to every campaign.
• Our relationships with clients made it possible to access unique backdrops, further underlining the value of trust and partnership.

What Makes This Approach Effective

• The advert is designed to leave a lasting impression, making Evergreen memorable to anyone in the home and garden sector.
• By using real products and real places, the campaign avoids generic marketing clichés and instead highlights true industry expertise.
• The ad demonstrates that creativity, attention to detail, and relationship-building are at the heart of successful home and garden marketing.
• The finished piece acts as both a celebration of the brands we work with and an invitation for others to imagine what’s possible with a bold, creative marketing strategy.

Summary

Our latest Evergreen ad sets a new standard for home and garden sector marketing: energetic, authentic, and rooted in real-world expertise. By blending multiple client locations, iconic British landmarks, and a lively creative style, we have created an advert that stands out and showcases the true potential of brand storytelling in this space.

If you’d like to see your brand featured in this kind of creative campaign, get in touch to find out how Evergreen can help.

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