How Do You Get Started on YouTube Ads?

Looking to launch YouTube ads? Our Head of Paid Search Lou shares essential insights on setting up and optimising your video advertising strategy, from account setup to budget allocation.

Getting Started:

• Create Google Ads account
• Link to active YouTube channel
• Ensure regular organic content
• Build channel credibility
• Maintain consistent presence

Budget Planning:

• Budget = 15x your current CPA
• Minimum 6-week test period
• Ideal campaign length: 6 months
• Start with one video ad
• Scale based on performance

Campaign Structure:

• Non-skippable ads perform well
• 11-second sweet spot
• CTA within first 6 seconds
• Brand mention upfront
• Authentic, engaging content

Search Integration:

• Leverage audience data
• Cross-platform retargeting
• Search term coverage
• Brand recall optimisation
• Performance tracking

The key to success lies in integration. By combining YouTube ads with your existing paid search strategy, you can create powerful audience overlays and maximise campaign effectiveness. Remember: authenticity matters – viewers respond better to ads that feel natural rather than forced.

Consider this not just an advertising channel, but an opportunity to build brand trust through consistent, quality content delivery. While parents might be watching kids’ content, don’t automatically exclude these placements – they could be your perfect audience.

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