How to Make a Brand Film – Behind the Scenes

A behind-the-scenes look at Evergreen’s approach to brand films reveals the key differences between traditional advertising and brand storytelling. While both aim to promote businesses, their approaches and objectives differ significantly.

Key Differences:

• Ads target the head (logic)
• Brand films aim for the heart (emotion)
• Ads focus on products/offers
• Brand films build deeper connections
• Ads drive immediate action
• Brand films develop lasting relationships

Technical Execution:

• DJI Mic 2 for audio
• Multiple Osmo cameras
• Lumix for photography
• Blackmagic Pocket Cinema 4K
• Professional drone equipment
• Chest-mounted perspective shots

Creative Techniques:

• First-person perspective filming
• Hidden transition cuts
• One-shot sequences
• Natural environments
• Immersive storytelling
• Real business owners as talent

Project Management:

• Initial client consultation
• Script development
• Multiple filming days
• Complex shot planning
• Post-production editing
• Client review process

The success of these brand films demonstrates how emotional storytelling can create powerful connections with audiences. While ads drive sales, brand films build lasting relationships between businesses and their customers.

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