Home & garden hub

ShuttersUp: £8M spending £110K a month on Google and Meta

Aaron Rudman-Hawkins

Candid conversations with the founders and leaders of ambitious home and garden brands. Hosted by Aaron Rudman-Hawkins, Founder and Managing Director of The Evergreen Agency, the podcast explores the decisions, challenges and lessons behind business growth, uncovering practical insights that other brands can learn from.

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ShuttersUp: £8M spending £110K a month on Google and Meta

Aaron Rudman-Hawkins

The Odd Company: £1M bed brand growing by being unusual in a usual world

Aaron Rudman-Hawkins

Cox & Cox: £26M rebuilding a 25 year brand after administration

Aaron Rudman-Hawkins

Practical marketing advice for established home and garden brands. Clear explanations, useful frameworks and real-world examples to help you make better decisions about marketing investment, performance and growth.

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£0 to £10M+ The 3 stages of scaling a home & garden brand

Aaron Rudman-Hawkins

4 ways home & garden brands are driving growth in 2026

Aaron Rudman-Hawkins

Why business growth always hits a ceiling (and how to break through it)

Aaron Rudman-Hawkins

An honest, behind-the-scenes look at how marketing really works at Evergreen. From planning and testing to creative development and campaign optimisation, we share the decisions, experiments and lessons involved in delivering effective marketing for home and garden brands.

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