Our experts will work with you to establish clear ROAS (return on ad spend) expectations and define the best campaign types to focus on, across Search, Shopping, Performance Max, Display, YouTube, Retargeting, as well as Facebook and Instagram.
Our approach to Paid Media combines five fundamental components:
Research & ROAS: Before we begin planning your Paid Media campaigns, we need to understand your business, your products and the commercials for your brand. Our research and analysis is extensive, so that we can be confident your ad spend will yield the greatest possible ROI.
Strategy & roadmap: With the research complete, our experts will map out a Paid Media strategy that is aligned to your business goals with a clear ROAS set per campaign and/or product category.
Campaign builds: Our data-driven approach to Paid Media ensures we will build the best suited campaigns for your brand with clear expectations and goals every step of the way. Search Ads, Shopping Ads, Performance Max, Display, YouTube, Retargeting, Facebook and Instagram Ads. Every campaign will be expertly built by our experienced team.
Ongoing management and optimisation: With the user-data flowing in, our experts will meticulously monitor and refine the campaigns based on their performance. We will ensure best practice is always adhered to and keep the ROAS front of mind at all times, ensuring you meet your growth targets.
Measuring & reporting: A well-structured Paid media account has many moving parts with vast amounts of data that you may or may not wish to see. We will work with you to build a custom dashboard in Looker Studio that will show you precisely what you care most about.
Client success stories
Some of our recent paid media campaigns
Paid Media - FAQs
Google Ads, which includes the Search network, Shopping, Performance Max, Retargeting and Display. We also provide Bing Ads and Paid Social Media Ads on Facebook and Instagram.
The brands we support with Paid Media have a monthly spend ranging from £3,000 – £60,000+. Our clients pay Google/Bing/Facebook/Instagram etc directly for their ad spend and have a management fee, which is invoiced by Evergreen on a monthly basis.
Once we understand more about your brand and commercial goals, we will be able to advise on the level of investment we feel is suitable.
Get in touch to learn more.
We ask for a minimum three-month commitment for PPC campaigns. We’re confident that after a few months you’ll love working with Evergreen, and will be seeing the fantastic results we’re generating for your brand.
That is impossible to answer without knowing more about your business, what we can say is check out our case studies to see what we have done for other brands.