£250k/Month Luxury Table Brand has HUGE Aspirations

Aaron talked to Rick the the Director of sales and marketing for Abacus Tables, an incredible bespoke table company with big goals and marketing challenges!

The Abacus Tables business model

• The company currently generates £200,000-£250,000 in monthly revenue.
• Their goal is to quadruple revenue to £1 million per month within the next 18 months.

Attracting the right traffic

• The company relies heavily on Google Ads (40% of sales) and organic search (25% of sales).
• They’re experimenting with Meta ads and seeing promising results.
• Key challenge: Identifying and targeting affluent customers who are renovating or seeking statement pieces.
• Focus on quality over quantity, In the luxury space, it’s crucial to attract the right audience rather than just increasing traffic.

Lead generation and conversion

• Current funnel: 15,000 monthly visitors → 1,000 leads → 120 inquiries → 20 sales.
• Lead magnet: Offering a price list in exchange for email addresses.
• Using email marketing to nurture leads over time.

Building a referral network

• Targeting interior designers and architects as key partners.
• Direct outreach (phone calls, emails).
• Targeted social media advertising.
• Creating valuable content to establish authority.
• Hosting events to build relationships.

Balancing growth with operations

• Challenge: Finding time to work “on” the business vs. “in” the business.
• Recommendation: Clearly define roles between co-founders.
• Consider hiring help for specific tasks to free up time for strategic growth initiatives.

Key takeaways

• Leverage multiple marketing channels: While paid ads are important, don’t neglect organic search, email marketing, and relationship-building efforts.
• Build authority in your niche: Create content and experiences that showcase your expertise and build trust with potential customers and partners.
• Invest in relationships: For high-ticket items, personal connections with customers and industry partners can be a significant driver of sales.
• Use data to drive decisions: Implement proper tracking and analytics to understand which marketing efforts are truly driving results.

By applying these lessons and continuously refining their approach, Abacus Tables and other bespoke brands can position themselves for significant growth in a competitive market.

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