£2m Garden Design Company Needs Fresh Ideas

Sometimes the biggest opportunities aren’t in finding new customers, but in better engaging with those already interested in your business.

This became crystal clear in our recent conversation with Sheena from Oxford Garden Design

The numbers tell an impressive story:

• £2m annual revenue
• £26,000 average project value
• 30 employees
• 7-10 concurrent projects
• 20+ years in business

Yet despite these impressive figures, our discussion revealed significant untapped potential for growth.

Current marketing snapshot

Here’s the fascinating part: 78% of their leads come through organic search. They’re spending just £600 monthly on Google Ads, generating 15% of leads, with the remaining 7% trickling in through various channels.

This immediately raises an interesting question: What happens to all the potential customers who show interest but aren’t ready to commit?

The hidden goldmine

The business gets 2,700 monthly website visitors. Only 2-3% convert to inquiries. That’s a lot of potential customers slipping through the cracks.

Think about it: When someone’s considering a £26,000 garden transformation, they’re unlikely to make an immediate decision. They might browse, dream, plan… and then disappear.

Three game-changing opportunities

Email marketing revolution

Currently, their newsletter signup sits quietly at the bottom of their website, attracting just 5-6 new subscribers monthly. It’s like having a beautiful garden hidden behind a tall fence.

Quick wins:

• Move signup forms to prominent positions
• Create valuable lead magnets
• Develop targeted email sequences
• Share project transformations
• Offer seasonal gardening tips

Smart retargeting

They’re currently doing zero retargeting. None. It’s like inviting someone to view your garden, then never following up when they express interest.

What could they do instead?

• Implement Meta pixel tracking
• Set up Google Ads remarketing
• Create segmented audience lists
• Develop targeted ads for different customer stages
• Stay top of mind during the long buying cycle

Visual platform expansion

For a business built on visual transformation, there’s massive untapped potential in visual platforms:

Pinterest: Perfect for inspiration and planning boards Instagram: Ideal for showcasing transformations YouTube: Excellent for sharing project journeys

Making it happen

The key is not to overhaul everything at once. Start with the basics:

First 30 days:

• Set up proper tracking
• Implement basic retargeting
• Create prominent email capture points

Then build from there. Each small improvement compounds over time.

The bigger picture

This isn’t just about one garden design business. It’s a wake-up call for any service business with:

• High-value services
• Long customer consideration periods
• Visual elements
• Repeat or referral potential

Real talk

Your existing website visitors are gold. They’ve already shown interest in what you do. Don’t let them slip away because you haven’t built a system to stay in touch.

For this garden design business, the opportunity isn’t just in finding new customers – it’s in nurturing the ones already raising their hands.

Next steps

If you’re running a similar business, start by asking:

• What happens to website visitors who don’t inquire immediately?
• How do you stay in touch with interested prospects?
• Are you making the most of your visual content?

The bottom line

You don’t always need more traffic. Sometimes you just need to make better use of what you already have. For this garden design business, implementing these strategies could be the difference between £2M and £3M annual revenue.

Remember: In the world of high-value services, the sale often goes not to the first business someone finds, but to the one that stays top of mind throughout their decision journey.

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