£5m Hot Tub Business has BIG Aspirations [Client]

Aqua Warehouse’s evolution from traditional hot tub retailer to omnichannel success story is one of our favourites.

With a £5 million turnover and the largest showroom in southern England, their growth offers valuable insights into high-ticket retail marketing.

Business Overview:

• Premium hot tubs and swim spas
• Extensive showroom experience
• Average order value £7,000-10,000
• Full range of outdoor living products
• Both retail and distribution channels

The company’s unique approach combines traditional showroom excellence with modern digital marketing, creating a comprehensive customer journey that spans both online and offline touchpoints.

Marketing strategy:

• Localised Google Ads targeting
• Meta retargeting
• Personal brand video content
• Professional lifestyle photography
• TV advertising with geographic focus

Their showroom-first approach particularly showcases the business’s understanding of customer behavior. By creating an immersive experience, they’re enabling customers to make informed decisions about significant purchases.

Digital marketing focus areas:

• Implement strategic retargeting
• Create engaging video content
• Maintain brand visibility
• Track cross-channel performance
• Optimise geographic targeting

Growth strategy priorities: Brand awareness remains central to their expansion, particularly through personalised content featuring the owner. This approach builds trust and creates immediate rapport when customers visit the showroom.

Marketing success indicators:

• Increased showroom footfall
• Higher social media engagement
• Strong customer feedback
• Revenue growth
• Improved brand recognition

Moving forward:

The business continues to innovate while maintaining their core values:

• Expanding TV advertising reach
• Enhancing digital retargeting
• Maintaining personal touch
• Developing creative content
• Optimising multi-channel approach

Their success highlights how luxury retailers can effectively combine traditional sales approaches with modern marketing techniques, creating a robust foundation for sustainable growth.

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