600 Miles, 6 Locations, 1 New Service & A Sweat On

When Hot Spring World came to Evergreen, they wanted to drive more footfall to their showrooms. And not just in one location… across six.

To do that, we needed to create highly localised, specific ad campaigns that captured the personality and USPs of each site. That meant one thing: we had to hit the road.

Over two days, we travelled from Milton Keynes to Cambridge, Norwich, Ashford and more – filming tailored video content, meeting the showroom teams, and creating assets for Meta, YouTube and beyond.

Here’s what went down.

Why Six Locations?

• Each showroom has different stock, layouts, selling points, and local audiences.
• Hot tub sales are highly regional – people want to see and try them in person.
• Our paid media strategy relies on hyper-local targeting for top-of-funnel traffic and showroom visits.
• To make this work, we needed ads that referenced each specific location.

The Shoot: Day One Highlights

• Stop 1: Milton Keynes
  Sam and Darren hit the road. First stop: a large garden centre showroom with a full range of hot tubs and plunge pools. A great location for visual storytelling and close-up product shots.
• Stop 2: Cambridge
  We scouted Scottsdale Garden Centre, identified key messaging points, and built ad content around the customer journey from entrance to showroom.
• Stop 3: Norwich
  One of the larger showrooms, this stop focused on product range and spoke directly to the Norwich market. The team captured walk-and-talks, showroom tours, and meet-the-team content to humanise the brand.

The Shoot: Day Two Highlights

• Enter Archie:
  Darren passed the baton to Archie for day two, and the team kicked things off with breakfast and optimism (despite the weather).
• Stop 4: Cobham HQ
  The flagship store. Big range, big space, and big plans. The creative approach here focused on elevating the brand with premium positioning.
• Stop 5: SevenOaks
  A sunny afternoon visit meant strong visuals. The team captured sweeping footage of the outdoor tubs and spa experience.
• Stop 6: Ashford
  Saved the best for last. A scenic, welcoming location that rounded off the shoot with strong testimonials and a final client interview.

Meanwhile, Back at Evergreen HQ

While the video team was on the road, the creative and paid teams were working in sync.

• Meta Ads Strategy:
  Matt and Stacey were building prospecting and retargeting campaigns. The goal: use the new video content for local traffic campaigns and feed data back into the CRM.
• Print & Creative:
  Lu and the design team were creating high-end brochures, menus, and product sheets – supporting a full-funnel creative strategy beyond just digital ads.
• Casa Bella Update:
  Lu shared the latest on another client: a 10x ROAS on cold traffic campaigns with no brand bidding. It’s a reminder that creative + smart media buying = results.

Key Takeaways

• Local ads perform best when the creative feels local – not generic.
• Shooting on-site gives us the assets we need to tell a story specific to each showroom.
• Paid media works better when the creative team, ad strategists, and clients are in sync.
• Evergreen isn’t just a digital agency – we do print, motion graphics, video, and creative direction across the board.

Final Thoughts

From early starts to late finishes, rainstorms to hot dogs, this was a team effort from start to finish. A huge thank you to the Hot Spring World team for welcoming us into every location and being game for the camera.

With six showrooms filmed, a full ad suite in production, and creative already performing in Meta Ads – we’re excited to see what’s next.

Watch this space.

___

👋 Never miss an update. Sign up to T.E.A Break, our weekly newsletter.

👉 See our case studies to discover how we grow brands online.

👉 Subscribe to our YouTube channel.

👉 Follow our Grow with Evergreen podcast on Spotify, YouTube & Apple Podcasts.

👉 Download our new Home and Garden sector paid media report