Behind The Scenes of Our Christmas Ad

A behind-the-scenes look at how we turned a Sunday morning idea into a festive campaign in just 72 hours!

View the full Christmas ad on YouTube or LinkedIn now

Initial concept:

• Search for the elusive “ROAS star”
• Multiple filming locations across UK
• Mix of iconic Christmas settings
• No dialogue, pure visual storytelling
• Marketing industry in-joke about ROI

Production journey:

• Day 1: Oxford and London landmarks
• Day 2: Studio and prop creation
• Day 3: Essex for Santa scenes
• Custom 3D-printed star prop
• Unexpected snow day bonus

The unexpected snowfall was quite a stars aligning moment for us too, turning nature’s timing into a marketing opportunity.

Technical elements:

• Custom prop design and creation
• Multiple camera setups
• Location scouting across cities
• Silent storytelling approach
• Professional lighting considerations

Filming locations:

• London landmarks
• Marsh Farm in Essex
• Garden centers
• City Christmas displays

What started as a voice note concept evolved into a multi-day production, showcasing how rapid execution can turn creative ideas into reality.

Key production insights:

• Fast turnaround possible with planning
• Weather conditions create opportunities
• Location variety adds production value
• Team collaboration essential
• Creative problem-solving crucial

The end result: A Christmas campaign that we hope will resonate with viewers while maintaining broad appeal, proving that sometimes the best marketing ideas come from simple, relatable concepts executed well.

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