Breaking Down Our Best Ads From This Year

At the halfway point in 2025, the Evergreen creative team sat down to share a behind-the-scenes look at the six most effective creative campaigns produced so far this year.

From motion graphics to brand films and video ads, these examples highlight what’s working for home, garden, and lifestyle brands right now.

Why creative variety matters

• The team produces a huge range of creative content across multiple brands each month.
• Choosing the “top six” was challenging due to the volume of work and different campaign objectives.
• Each example featured has delivered measurable results, whether through increased leads, engagement, or direct sales.
• Visuals, storytelling, and brand personality are key themes throughout.

Tea or tosh: does storytelling really work?

• Statement: Ads with storytelling outperform product-only ads by 80% in both engagement and conversion.
• Answer: This is true. Storytelling is proven to significantly increase both engagement and conversion rates.
• Story-driven creative stands out because it humanises brands and makes campaigns more memorable.

Blue Coffee Box Father’s Day ad

• Featured a mix of live-action, animation, and relatable storytelling.
• Focused on the universal challenge of finding a gift for Father’s Day.
• Used motion graphics and a light-hearted, human approach to bring the ad to life.
• Resulted in strong seasonal engagement and sales uplift for the brand.

Hot Tubs Oxfordshire showroom launch

• Highlighted the brand’s newly renovated outdoor garden showroom with video, slow-motion, and drone shots.
• Featured the business owners on camera, adding authenticity and approachability.
• Showed the importance of involving real people to create engaging, trust-building content.

Fusion Living motion graphics ad

• A fully animated ad showcasing the brand’s huge variety of chairs in just 15 seconds.
• Used smooth motion graphics to highlight product range and style in an eye-catching way.
• Demonstrated the power of high-quality animation for ecommerce brands with extensive product lines.

Perrywood brand film

• Longer-form video focusing on people and stories rather than products.
• Used on the website, in email marketing, and across social channels to humanise the brand.
• Provided a versatile asset. Segments of the film could be repurposed for ads or social content.

Rads4U cast iron radiators ad

• Combined colourful visual transitions with product footage and forced perspective techniques.
• Showcased the diversity of products and the manufacturing process.
• Highlighted the value of process-based content and on-site filming.

Evergreen summer ad 2025

• A full agency brand spot, launching just as the episode aired.
• Brought together the entire team, featured playful scripting, and reinforced Evergreen’s expertise.
• Served as both an ad and a recruitment/culture piece, demonstrating the agency’s personality and client focus.

Key takeaways for home & garden brands

• Storytelling consistently outperforms product-only content for both engagement and conversions.
• Mixing formats (live action, animation, drone, and motion graphics) drives stronger results.
• Involving real people (owners, staff, even clients) creates trust and builds brand personality.
• Flexibility and creativity on location often lead to the best content… planning is essential, but so is improvisation.
• Repurposing creative assets across platforms maximises ROI and keeps brands top of mind throughout the year.

Summary:

The first half of 2025 has seen strong results from campaigns that blend creative storytelling, human involvement, and a willingness to experiment with format. For home, garden, and lifestyle brands, the lesson is clear: focus on storytelling, showcase your people, and use every tool at your disposal to keep your content fresh and impactful.

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