Coffee, Cocktails & Cameras – Abu Dhabi Special

This week offers a rare behind-the-scenes look while Aaron and Harriet take a well-earned break. But even on holiday in Abu Dhabi, Aaron’s mind is buzzing with ideas and back at HQ, the Evergreen team is keeping everything moving.

Here’s what’s happening inside (and outside) Evergreen right now.

New Creative Talent Joins the Team

• Sam has joined Evergreen as a senior motion designer and videographer
• She’s already producing creative for Blue Coffee Box
• Ads are being rolled out across LinkedIn and other platforms
• A flat-lay coffee campaign is in production
• Chris supports with top-tier barista duties and filming gear

The creative team is growing, and the results are already showing.

Paid Media Updates & New Client Campaigns

• Garden on a Roll campaign development is in full swing
• New scripts underway for Blue Coffee Box UGC ads
• Still and video ads being prepped for launch
• Harriet sends through visual inspiration while away
• Lu is hands-on with scriptwriting and client setup

It’s the first month working with Blue Coffee Box, and the team is going all-in.

Aaron’s Holiday Reflections: Big Thinking on the Beach

Even while on the beach, Aaron used the downtime to plan Evergreen’s next steps:

Email Marketing Expansion

• Evergreen will officially launch email marketing services
• Plan to either hire a Head of Email or acquire an agency
• Launch expected within 6–9 months

Website Development

• Evergreen will rebuild its website from the ground up
• Looking to expand the agency’s network of developers

Networking Through LinkedIn

• Aaron posted 3 simple, image-free posts
• Topics: email marketing, web development, home & garden experts
• Resulted in over 200 UK-based connection requests
• Generated a high volume of DMs and new conversations

Sometimes the simplest posts spark the most powerful conversations.

Direct Mail Campaign: Adding a Call to Action

• Evergreen is sending physical mugs and coasters to prospects
• Campaign includes a QR code linking to their video content
• Objective: drive more views, build familiarity, and convert leads
• Aaron’s insight: the pack lacked urgency
• New plan: add a summer-themed limited-time incentive to act

The campaign will now include a compelling CTA to encourage faster follow-up.

Surprise Reveal: Aaron Wants to Buy a Brand

• Aaron plans to acquire a home, garden, or lifestyle e-commerce brand
• This has been in motion for over a year but now it’s a priority
• He’ll document the journey publicly: from acquisition to scale
• Purpose: show, not just tell, how Evergreen builds and grows brands

If you’re selling a brand, Aaron’s officially open to conversations.

Office Culture & Evergreen Spirit

• Truffle the office dog makes an appearance (and steals the biscuits)
• Coffee, chaos, and creativity continue behind the scenes
• Henry makes his Uncut debut with a football cameo
• As always, the team lives by the motto: “Always going above and beyond to get the shot.”

Looking Ahead

This episode proves that sometimes, stepping away from the desk leads to the biggest breakthroughs. With a new service launching, a possible acquisition ahead, and creative work in full swing, Evergreen is gearing up for a bold second half of the year.

Stay tuned big things are brewing.

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