Getting grilled at Ecom Collab Club and exploring our first trade show

Last updated: May 2, 2024

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

Read Aaron's bio here

This week was a whirlwind of putting ourselves out there for The Evergreen Agency! In this edition of Evergreen Uncut, we’re giving you the behind-the-scenes scoop on getting “Airfried” at Ecom Club and the possibility of exhibiting at our first-ever trade show.

Our MD Aaron recently had the hot seat at an Ecom Collab Club meetup, where he was the ‘Airfryer’ guest getting grilled for 20 straight minutes on Evergreen’s evolution. It was a fantastic opportunity to share our journey of hyperfocusing the agency.

Aaron walked through our strategic decision to go an “inch wide but a mile deep” by specialising solely in the home, garden, and lifestyle space. This allowed us to reposition our service offerings in a way that matches what brands in this space truly need and value:

  • SEO as a consultancy providing high-level strategy and recommendations
  • Doubling down on Paid Search and Paid Social capabilities across Google, Microsoft, Meta, TikTok, Amazon, etc.
  • Building out robust in-house Creative Services (video, motion graphics, graphic design, photography, etc.)

One key factor was brands wanting to take more implementation in-house – they just need expert advisory on the “what” and “how” to execute. At the same time, they’re clamouring for more robust paid media and creative support without having to bring on more agency partners.

Our pivot allows us to be that seamless growth solution providing the upfront strategy, paid channel execution, and standout creative production all under one roof. No more passing the baton between multiple partners and explaining the vision repeatedly.

After leaving Ecom Collab Club, we rolled straight into an exciting meeting about the possibility of exhibiting at an upcoming home/garden/lifestyle trade show. This was a new frontier for us!

With our concentrated focus, having a presence at an industry trade show could be an incredibly powerful way to engage our precise target audience. The event organizers gave us a rundown of different sponsorship levels, exhibition package details, show demographics,, and more.

It’s a significant investment, no doubt, but one that could put us front and centre with thousands of prospective clients we’re now hyperfocused on. We’re crunching the numbers and logistics, but the opportunity to make a huge splash in one fell swoop is undeniably compelling.

As Aaron mentioned at Ecom Collab Club, we have an ambitious £5 million revenue goal for Evergreen over the next couple of years. It’s going to take calculated risks, relentless specialisation, and frankly, putting it all on the line.

This year will see us go all-in on building out the paid media, creative, and consulting teams to have the premier home, garden and lifestyle offering. We’re carefully weighing opportunities like this trade show that could quickly amplify our exposure and credibility.

Of course, you’ll be getting the raw, uncut play-by-play updates on these big swings and hard pivots as we chase that huge goal. There’s sure to be plenty of honest, awkward moments along the way – and I can’t wait to share them with you!


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