Hot Tubs, Balloons & Google Ads: Behind The Scenes

Getting out of the office and visiting clients in person creates unexpected opportunities for campaign improvements. A recent day visiting two clients – Casabella Furniture and Hot Tubs Oxfordshire – demonstrated how face-to-face meetings uncover insights that pure digital strategies might miss.

Casabella Furniture: Clearance Event Support

Casabella faced a pressing business challenge: excessive surplus stock draining resources through additional warehouse costs. The solution emerged during their first client meeting – a 3-day clearance event combining digital and physical marketing.

Digital Marketing Components:

• Google Ads campaigns targeting local buyers
• Meta ads featuring clearance announcements
• Brand film showcasing their 17-year heritage
• Video views campaigns for retargeting

Physical Marketing Components:

• Showroom converted to outlet store
• 40,000 leaflets distributed locally
• Balloon arch and outdoor signage (assembled by the team!)
• In-store promotional materials

The event showed immediate success with higher-than-normal Friday morning footfall, proving the power of integrated marketing approaches.

Hot Tubs Oxfordshire: Product Understanding

While Matt and Lu visited HTO to discuss their ongoing campaigns, the in-person meeting revealed new opportunities:

• Deeper understanding of swim spa product line
• Physical experience of brand film locations
• Invitation for half-day product testing
• Uncovered additional marketing angles previously overlooked

These face-to-face interactions helped the team better understand product nuances that might have been missed in purely digital conversations.

Key Takeaways

The day reinforced several critical marketing principles:

• Physical visits uncover business challenges digital meetings might miss
• Being hands-on with clients (even building balloon arches) builds stronger relationships
• Product experience improves campaign quality
• Combined online/offline approaches deliver superior results

These client visits demonstrate that successful digital marketing often requires stepping away from screens to truly understand client needs and opportunities.

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