How to Consistently Grow Your Home and Garden Brand

In this Tea Talks episode, we share the philosophy and practical strategies that help us consistently deliver growth for home, garden, and lifestyle brands. From the value of “common sense commercials” to the power of consistency and channel mix, here’s what works (and what doesn’t).

What do we mean by “common sense commercials”?

• “Common sense commercials” is our agency mantra for keeping things simple and effective
• It’s about not overcomplicating your strategy or chasing the newest shiny object
• Focus on logic and results: if something doesn’t make commercial sense, don’t do it
• Regularly check if your business is making more money than this time last year. If not, ask why

Why consistency is non-negotiable

• Brands that post organic content at least three times per week grow twice as fast as those that don’t
• Consistency builds trust, brand awareness, and long-term engagement
• Many brands think running ads is enough, but organic content is just as important, especially in niche sectors
• Most brands believe they post more than they actually do; audit your output honestly

Don’t become over-reliant on one channel

• Healthy brands never rely on just one source of traffic or sales
• Track what percentage of revenue comes from brand searches, ads, email, and referrals
• If ads account for more than a third of your revenue, plan how you’ll diversify. Email marketing is often the next logical step
• Over-reliance on paid channels makes growth expensive and risky

Simple, practical checks for growing brands

• Is your revenue up year-on-year? If not, has your ad spend dropped, or has your channel mix changed?
• Don’t cut spend and expect growth; investment is usually required for growth to resume
• Check the correlation between clicks and conversions. Sometimes the answer is obvious, but hidden by too much data
• Focus on your business’s actual numbers and margins to work out what ROAS (Return on Ad Spend) really works for you

Keep it simple

• Most marketing problems can be solved by stepping back and asking: does this make sense?
• Avoid overcomplicating your marketing with jargon or unnecessary complexity
• Your goal is clear growth, not just more data or reports

Key takeaways

• Common sense isn’t all that common: Use it to simplify decisions and cut through noise
• Consistency drives growth: Organic posting is still a proven lever for brand building
• Channel mix matters: Don’t rely on just one source for sales or leads
• Business before marketing: Know your numbers, margins, and what actually works for you
• Simple is effective: Often, the answer to stalled growth is obvious. Don’t overlook the basics

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