How to Make the PERFECT YouTube Ad


Aaron Rudman-Hawkins
Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.
Read Aaron's bio hereWith over 2 billion monthly users, YouTube represents an enormous marketing opportunity. However, creating effective YouTube ads requires careful consideration and strategic planning.
The five second rule
The most crucial element of any YouTube ad is the first five seconds. During this brief window, you must:
- Grab your target audience’s attention (not everyone’s)
- Present a clear problem or solution
- Make viewers want to keep watching
Core elements of effective YouTube Ads:
Strategic attention-grabbing:
- Ask direct questions your target audience will relate to
- Show common pain points visually
- Present solutions that resonate with viewers
Consistent branding:
- Use recognisable visual elements
- Maintain color schemes and fonts
- Ensure brand visibility throughout
- Make your brand memorable, not just visible
Emotional connection:
- Create genuine emotional responses
- Use humor where appropriate
- Tell compelling stories
- Build authentic relationships with viewers
Clear call-to-action:
- Tell viewers exactly what to do next
- Make next steps obvious and simple
- Include visible website or contact information
- Guide the viewer’s journey
Mobile optimisation
With most YouTube viewing happening on mobile devices, optimisation is crucial:
- Create content for both landscape and portrait viewing
- Use appropriate aspect ratios (1080×1920, 1920×1080)
- Ensure text is readable on small screens
- Consider YouTube Shorts format
Testing and iteration
Success requires continuous improvement:
- Test different opening sequences
- Experiment with various calls-to-action
- Monitor performance metrics
- Adjust based on data and feedback
The perfect YouTube ad isn’t created in isolation – it’s developed through careful testing, refinement, and understanding of your target audience. Focus on connecting with your specific audience rather than trying to appeal to everyone.
Remember: The goal isn’t to reach all 2 billion YouTube users – it’s to reach and engage the ones who matter to your business.
If you found this post interesting have a look at a similar post we made about Meta Ads!
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