How to make an award winning campaign for brands

Last updated: June 3, 2024

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

Read Aaron's bio here

Ever wonder what goes into an award winning brand campaign? Well, you’re in luck!

In this post, we’ll be giving you a glimpse into the strategies and creative processes that have earned us multiple award nominations for outstanding client campaigns.

There are two major client campaigns that we’ve entered into the prestigious European Search Awards – one with Saltrock vying for Best PPC Campaign across Europe, and another with Origin Coffee.

For Saltrock, it was an intense six-week turnaround to rebuild and optimise their Google Ads campaigns from the ground up in preparation for Black Friday. Through strategic restructuring, heavy focus on product ads, and integrated creative elements like motion graphics videos, we were able to drive over $250k in revenue in just the first couple of weeks after launch.

With Origin Coffee, a subscription-based business model, the challenge was optimising for long-term customer lifetime value. We achieved remarkable 70% bottom-line growth for them through a dual-pronged promotional strategy combining high-value machine sales with discounted subscription bundles that the team meticulously planned out.

Rather than revolutionary tactics, we attribute our success to executing the fundamentals exceptionally well.

Our approach boils down to two key principles:

  • Knowing when your customers are most likely to purchase and mapping our campaign buildout timeline in reverse from those peak buying seasons.
  • Fully integrating creative elements like video and motion graphics seamlessly into the overarching ad strategy for maximum connectedness and impact.

I emphasise that while our process seems basic to us, it’s this holistic end-to-end perspective uniting strategy, analytics, and creative that sets us apart and drives outstanding results for our clients.

True marketing excellence isn’t about gimmicks or smoke-and-mirrors. It comes from deeply understanding our clients’ businesses, their customers’ buying patterns, and tirelessly iterating on unified, data-driven strategies fortified by compelling creative work that my team pours their talents into.

With fingers crossed for award wins, our well-earned celebrations are a testament to the power of diligent expertise and going above and beyond for our clients’ success.

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