How To Market Garden Centres Online in 2025

Today we focus specifically on how garden centres can effectively market themselves online. The digital landscape for garden centres is evolving rapidly, with many businesses researching how to leverage online channels to drive brand awareness and increase store visits we want to help them!

Aaron has identified three key strategies garden centres can implement to maximise their digital marketing success:

Cultivate customers with Paid Search

• Use Google Ads and Microsoft Ads to target local customers actively searching
• Create location-specific campaigns targeting people within your service radius
• Leverage search terms like “garden centres near me” or location-specific queries
• Track effectiveness through specific promotions or year-over-year comparison
• Minimal wasted spend since you only target people actively looking in your area

We’ve found this approach works particularly well for our garden centre clients, as it puts your business in front of customers exactly when they’re ready to visit. As people increasingly use search to find local businesses, capturing this traffic is essential.

Sow seeds with Paid Social

• Use platforms like Meta (Facebook, Instagram) to stay top-of-mind with your audience
• Leverage existing customer data (email lists, loyalty program members)
• Create seasonal campaigns highlighting events, new stock, or cafe offerings
• Target local demographics with specific interests in gardening, family activities
• Perfect for promoting special events like seasonal openings or holiday promotions

This strategy acts as “nudge marketing” – reminding people about your garden centre even when they’re not actively searching. It’s particularly effective for highlighting time-sensitive promotions or seasonal offerings.

Reap rewards with retargeting

• Reconnect with people who’ve previously engaged with your brand
• Implement “always-on” campaigns for core messaging
• Add seasonal campaigns for special events and promotions
• Keep your garden centre in customers’ minds after they’ve shown interest
• Increase conversion rates by maintaining visibility throughout decision-making

Retargeting ensures you’re not relying on a single interaction to drive visits. By maintaining visibility with people who’ve already shown interest, you significantly increase conversion rates.

For garden centres looking to grow their customer base, these three strategies provide a framework for effective digital marketing. You don’t need to implement them all at once – start with one approach, measure results, and expand your efforts over time.

We understand this is a busy season for garden centres, which is why we’ve kept these recommendations straightforward and actionable. If you’re attending industry events like Glee or the Garden Centre Conference later this year, we’d love to connect and discuss your specific digital marketing needs.

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