We Spent £30k on a HUGE Stand at a Trade Show

Last updated: October 31, 2024

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

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We decided to make a big impression at a key trade show in our target sector and got some fantastic results.

With our pod and tea talk set plus all the equipment packed into a van, we embarked on a 2.5-hour adventure to London for the Garden Centre Expo.

The stand transformed into something beyond our expectations. We created a true home-away-from-home environment, complete with comfortable seating areas and broadcasting capabilities. This wasn’t just another exhibition space, it was a living, breathing content creation hub in the heart of the expo.

Stand features & strategic elements:

  • Multiple display screens for live content streaming
  • Interactive QR codes for visitor engagement
  • Professional podcast recording set
  • Comfortable seating area for Tea Talks
  • Prime location next to the networking hub

Day one kicked off with an energy that was electric. The networking area buzzed with activity, and our stand quickly became a focal point for industry professionals looking to discuss marketing, digital strategies, and the future of garden retail.

Key activities & achievements:

  • Secured a Tea Talks sponsor
  • Conducted multiple live podcast recordings
  • Facilitated industry leader discussions

The second day brought even more excitement as we dove deeper into industry conversations. Panel discussions revealed a significant knowledge gap in digital marketing within the garden sector – an insight that would prove invaluable for our future strategy.

Industry insights & observations:

  • Growing demand for digital marketing expertise
  • Need for better understanding of paid media
  • Interest in reaching younger demographics
  • Desire for creative content solutions

The exhaustion of manning an exhibition stand for two full days was real, but the opportunities it presented were worth every moment. From sunrise to sunset, we engaged in conversations that opened new doors and strengthened existing relationships.

Looking forward:

  • Expanding our industry presence
  • Developing targeted solutions for identified gaps
  • Building on new partnerships
  • Strengthening our position as industry leaders

This exhibition marked a crucial step in Evergreen’s journey to become the go-to agency for garden and lifestyle brands seeking digital marketing expertise. As we packed up our stand and headed home, we knew we’d accomplished something special – not just showcasing our capabilities, but truly connecting with our industry in a meaningful way.

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