How We Cater Creative to Clients

A behind-the-scenes look at how we adapt our creative strategy across three very different types of business

Ecommerce creative strategy (Linen Cupboard):

• Product-focused content priority
• Mix of lifestyle and product shots
• Immediate display of offers (Black Friday)
• First 3 seconds showcase core products
• Multiple video lengths for testing

For e-commerce brands, leading with clear product visuals and pricing drives conversions, while lifestyle elements build desire and showcase usage.

Lead generation with physical location (Aqua Warehouse):

• Showroom footage central to content
• Target audience models in natural settings
• Owner featured for personal connection
• Location map emphasised in closing
• Mix of product and experience shots

When driving showroom visits, combining product showcase with location details and personal elements creates compelling reasons to visit.

Lead generation without physical location (Oxford Shutter Company):

• Creative use of static imagery
• Animated graphics from photos
• Video-style carousel approach
• Motion graphics for engagement
• Focus on offers and USPs

Limited resources don’t mean limited impact – creative solutions can transform static assets into engaging content.

Key creative principles:

• Adapt to business model
• Consider customer journey
• Test multiple formats
• Maintain brand consistency
• Leverage available assets

Tactical considerations:

• Safe zones for text placement
• Platform-specific requirements
• Split testing opportunities
• Seasonal messaging adaptation
• powerful call-to-action

The key to successful campaign isn’t just about beautiful content – it’s about understanding the business model and adapting the approach accordingly while maintaining engagement and driving specific actions.

Growing requires constant testing and refinement, using data to inform creative decisions and elevate campaign performance. Each business type demands its own creative strategy, but all share the need for clear messaging and engaging visuals.

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