It’s Finally Here!

Originally sent out: 28/11/24

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Yes it’s finally here, the moment you’ve been waiting for.

The build up has been all-consuming.

The anticipation is palpable.

Well, you need not wait any longer…
Our Evergreen Christmas Ad is LIVE. 

I’m joking of course (well kind of), though I would love for you to check out our Christmas ad, because it is a triumph.

What I want to share with you this week is of course all about Black Friday, as the big day is tomorrow and over this weekend.

Here at Evergreen, I feel like we’ve been talking about Black Friday for weeks on end.

I’ve done so many Black Friday’s now, I see it for what it is: A good opportunity to make some extra sales.

Nothing more.

We’ve got some clients who go all in for Black Friday, while others avoid it entirely.

I don’t think it’s a must for every business by any means but it is a great opportunity for many to top up those winter sales or leads.

Whatever your stance on Black Friday, you can’t deny it’s a great opportunity to gather data and insights into consumer behaviour.

That’s what I’m most interested in. Beyond the increased sales or leads, the smart marketers are focused on:

• Collecting customer data (emails etc)
• Building audience lists (for retargeting)
• Competitor insights (who is doing what)

So while we’re at the 11th hour and I would hope you’ve already got your Black Friday plan of action well and truly sorted, here are my top tips:

Make email collection your no.1 priority, whether you’re ecommerce or lead generation focused. Embrace pop-ups and incentivise people to sign up. (People are much more willing to sign up for things during Black Friday so leverage that).

Make sure you’ve got the Google Tag and Meta Pixel installed, and tracking correctly with audiences built ready to be populated with bumper traffic numbers. (The real win in Black Friday is in being able to market to these people in the months after).

Some of your competitors will no doubt ‘panic’ and go nuts this Black Friday with hugely discounted rates. Take the time to study what they’re doing, on what product lines/services and what response they’re getting (everyone is so focused on themselves, be different and look at others – you’ll thank me later).

Three little tips and things to think about on this, the cusp of yet another sales bonanza weekend ahead.

Most importantly of all though, remember to take a breath; it’s just another sale after all.

There are far more important things in life, so do what you can, play your role but then go home, switch off and put the TV on (in fact don’t do that, as you’ll only be greeted with masses of blooming Black Friday ads).

Read a book. Go be with your family. Or do what I’m doing tonight, I’m off to the cinema to watch the new Gladiator film with Darren, my Head of Creative.

Before any of that though, let me share this weeks content and just another quick plug for our Christmas Ad, as it’s brilliant!

3 days. 3 counties. All for a 90 second Christmas ad with no words. Check it out, I’d love to know what you think of it. Available now on my LinkedIn, on YouTube and on our website.

In two weeks time, we’ll be sharing the final Evergreen Uncut of the year, which brings you behind the scenes on how we created our Christmas ad.

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