Pet Brand Has Grown From £68k to £1.3m in 12 Months

Baker and Bray’s transformation from startup to seven-figure pet brand in 12 months is seriously impressive!

But they still have some marketing challenges holding them back from even more growth

Business overview:

• Premium sustainable dog products
• European-made luxury items
• Average 90-100K monthly revenue
• Focus on eco-friendly materials
• Each bed contains 40 recycled bottles

Their commitment to sustainability without compromising quality has created a unique position in the market, challenging traditional pet product manufacturers.

Growth strategy:

• Heavy investment in paid media
• 85% of sales through digital channels
• Focused Google Ads campaigns
• Meta platform advertising
• Strategic retargeting efforts

The business demonstrates how focused paid media can drive rapid growth, with carefully monitored cost per acquisition and conversion rates guiding optimisation efforts.

Marketing channels:

• Google and Bing advertising
• Meta platform presence
• High-end magazine features
• Competition partnerships
• Veterinary endorsements

Their multi-channel approach combines digital advertising with traditional media, building brand credibility through professional endorsements and strategic partnerships.

Customer journey:

• 4-5 day average conversion time
• Multiple site visits before purchase
• Strong focus on education
• Premium positioning
• Emphasis on sustainability

Understanding their customer’s research process has allowed them to develop targeted marketing strategies that address common questions and concerns.

Future focus areas:

• Reducing paid media dependence
• Building organic visibility
• Developing content strategy
• Expanding product lines
• Strengthening brand authority

The brand’s next phase of growth will focus on building sustainable marketing channels while maintaining their premium market position.

This rapid growth story showcases how combining quality products, clear brand values, and strategic marketing can transform a startup into a seven-figure business within two years.

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