Why Creative Services are Paid Search & Social’s secret weapon

Last updated: April 16, 2024

Darren Martin

Darren Martin is passionate about crafting compelling visual narratives that captivate audiences and deliver results, using his skills in storytelling, content creation, videography, and problem-solving to drive him.

Read Darren's bio here

Here at Evergreen, we live and breathe paid search and social. It’s what we do best, crafting campaigns that drive traffic and conversions for home, garden, and lifestyle brands like a well-oiled machine. But let us tell you a secret: powerful creativity is our secret that takes your campaigns to the next level!

In today’s digital age, consumers are bombarded with ads. Our brains are wired to filter out noise, so how do you make your brand stand out in the crowded online marketplace?  Enter the magic of Creative Services.

Video Content: The King of Engagement

Let’s start with the undisputed champion: video content. Did you know that 87% of online marketers now use video content in their marketing strategies? Why? Because it works! People are 40 times more likely to click on video content compared to plain text, and videos can improve brand awareness by a whopping 54%.

A well-crafted video can:

  • Capture attention in a flash: Humans are visual creatures, and video taps into that innate desire for engaging visuals.
  • Tell your brand story: Move beyond static images and text. Videos allow you to showcase your brand personality, values, and products dynamically and memorably.
  • Elicit emotions: Videos can connect with viewers on an emotional level, fostering trust and brand loyalty.

Motion Graphics: Animations that Move and Motivate

Motion graphics takes video content a step further, adding a layer of animation and visual effects. This isn’t just about bells and whistles – it’s about clarifying complex ideas and making dry information visually interesting.

Think about showcasing a new Home & Garden product. Static screenshots just don’t cut it! With motion graphics, you can create engaging animations that walk viewers through the process step-by-step, boosting comprehension and user adoption.

Graphic Design: The Power of a Perfect Image

Don’t underestimate the power of a well-designed graphic.  High-quality visuals instantly elevate your brand image and create a positive first impression.  From social media posts to website banners, eye-catching graphics grab attention and make your content more visually appealing.

Professional Product Photography: Showcase What Makes You Special

In the world of online shopping,  professional product photography is a must. Blurry, amateurish photos won’t inspire confidence in potential buyers. However, high-quality product shots showcase your offerings in the best light, allowing customers to see details, features, and benefits. This translates to increased trust and conversion rates.

The Science Behind the Sizzle: Why Creative Matters

We’ve established that creative services are powerful tools, but let’s delve deeper into the science behind their effectiveness.

  • Attention Spans & The Scarcity Principle: Our attention spans are notoriously short, averaging a measly 8 seconds. Creative content, with its dynamic visuals and storytelling elements, cuts through the noise and captures fleeting attention.
  • The Emotional Connection: People buy based on emotions, not just logic. Compelling videos and visuals can trigger emotional responses, building trust and fostering a connection with your brand. Emotional content is 23% more shareable than rational content.
  • Memory & The Power of Storytelling: Stories stick. By weaving a narrative into your video or using design elements to tell a visual story, you create a memorable experience that stays with viewers long after they’ve seen your ad.

Creative Across the Funnel: From Awareness to Advocacy

The beauty of creative services lies in their versatility. They can be used at every stage of the marketing funnel:

  • Awareness: Eye-catching video ads on social media platforms or search engine results pages grab attention and introduce your brand to new audiences.
  • Consideration: Engaging product explainer videos or interactive infographics delves deeper into your offerings, educating potential customers and showcasing the value proposition.
  • Decision: High-quality product photography and customer testimonials presented in visually appealing formats build trust and encourage consumers to choose your brand.
  • Advocacy: Compelling brand stories and user-generated content (UGC) campaigns fueled by creative assets foster brand loyalty and turn satisfied customers into enthusiastic brand advocates.

The Evergreen Advantage: Creative Solutions for Paid Search & Paid Social Success

At The Evergreen Agency, we understand the power of creativity. We don’t just offer paid search and social management – we offer a full suite of creative services under one roof.  Our team of talented videographers, graphic designers, and photographers work hand-in-hand with our paid search and social media specialists to create cohesive campaigns that resonate with your target audience.

Our collaborative approach translates into several benefits:

  • Strategic Alignment: Creative content directly supports your paid search and social media campaigns, driving conversions and maximising ROI.
  • Streamlined Workflow: No need to manage multiple agencies! We handle creative development and campaign execution, saving you time and resources.
  • Data-Driven Decisions: We track the performance of your creative assets alongside your paid search and social campaigns, allowing us to optimise both sides for maximum impact.

The Takeaway: Don’t Be Afraid to Get Creative!

In today’s competitive online landscape, standing out from the crowd is essential. By investing in creative services like video content, motion graphics, graphic design, and product photography, you can take your paid search and social campaigns to the next level.

Ready to unlock the true potential of your brand? Contact us today and let’s discuss how our creative edge can help you achieve your goals.


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