Why You Should Be Famous to a Few

Every business wants to grow, but trying to appeal to everyone often means connecting with no one. Join Aaron and Darren as they share their journey of transforming Evergreen by embracing specialisation.

The Problem with Being a Generalist:

• Struggling to gain traction
• Getting lost in market noise
• Constant push for new business
• Difficult to stand out
• Limited meaningful connections

It’s a common challenge – you’re great at what you do, but finding customers feels like an endless uphill battle. The solution? Stop trying to talk to everyone.

The Power of Being Famous to a Few:

• Focus on specific sectors
• Build deeper industry expertise
• Attract better-fit clients
• Reduce competition
• Create stronger connections

For Evergreen, choosing to focus solely on home, garden, and lifestyle brands changed everything. Yes, they lost some clients initially, but the clarity brought unprecedented growth.

Content That Pulls vs Pushes:

• Create sector-specific content
• Speak directly to your audience
• Build authority in your space
• Attract rather than chase
• Consistent delivery matters

The combination of niche focus and targeted content creates a powerful magnet. Instead of constantly pushing for business, opportunities start coming to you.

Making It Work:

Your niche doesn’t need to be tiny – just specific enough to be meaningful. Think of restaurants: KFC doesn’t try to sell everything; they focus on chicken and do it well. Find your version of that specialisation.

Remember: You don’t need thousands of views or leads. You need the right ones. When you speak directly to your ideal audience, the quality of your connections matters more than quantity.

So ask yourself: What do you want to be famous for? And who exactly are you trying to serve? The answers will transform your marketing efforts.

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