Our approach to link acquisition is entirely focused around relevance and topical authority. Our expert team will research and analyse topics and recurring themes where you can add genuine value and build a promotional strategy around this.
We use a combination of reactive and proactive outreach, as well as engaging campaigns to maximise coverage.
Our approach to Promotion & PR combines four fundamental components:
Research and analysis: We will research your ‘dream publications’ for relevant topical ideas where we can add value/expertise. Our expert team will also analyse your competitors to establish who is talking about them and in what context.
Identify themes and topics: With our research complete we will compile a list of target media titles and relevant topics, where we aim to feature your brand, secure coverage, and links back to your website.
Campaign ideation: The ‘big idea’ can have a big impact on your brand’s prominence online, if you get it right. Having identified relevant topics and recurring themes within your ‘dream publications’, our experts will produce PR campaign ideas that highlight your brand and showcase your products.
Pitch writing and outreach: Through targeted and timely outreach, plus our extensive black book of contacts, our expert team will write persuasive and enticing outreach emails and get your brand in front of the media titles that matter most. With our combination of reactive and proactive outreach, as well as engaging campaigns, we are consistently positioning you as the expert you are.
Client case studies
Some of our recent promotion campaigns
Promotion & PR - FAQs
No. When we have the right content to promote, our Evergreen promotional process is highly effective, which requires a collaborative effort between us and you. We need to offer journalists and bloggers genuine value and interesting stories, in order to secure coverage and links. Because this is an ever-evolving process, link targets aren’t required. Your expert comments and newsworthy stories are integral to our promotion process. This input, along with our research, will enable us to proactively pitch on your behalf. As with everything Evergreen does, it’s all about quality over quantity!
There are plenty of events and topics within your business that we can turn into a news story on your behalf. From knowledge and tips in certain topic areas of your industry to company events, business updates and internal data, we’ll leverage this information wherever possible to secure coverage, links, and amplify your brand online.
A top publication in your business’s industry will be a reputable, authoritative online news website with a large readership, whom most of which will be your target customers or clients. We will research your industry initially to identify the leading news websites and magazines, that we can then reach out to with our pitches.
It’s all of the above. Our promotion process is tailored to your business and so we will use a range of the most effective digital PR and link-building tactics to generate links for your brand, that best target the publications in your industry.
In order for us to generate the best exposure for your business and land high-quality relevant links, we will need regular contributions and collaboration from you, whether that be providing expert commentary for our knowledge-based pitches, or sharing internal data for a campaign idea that will generate exposure for your brand. The information you provide adds value to our pitches, is highly valuable to journalists and assists with their news articles, increasing brand awareness and securing coverage for your business.