Growing your brand visibility in search engines is essential for your overall marketing success. Done right, SEO can have a huge impact on your brand and allow you to reach new customers when they are searching for answers, needing inspiration, or directly looking for your products.
Our approach to SEO combines three fundamental components:
Technical expertise: The foundation of all SEO strategies, our team of experienced experts will audit and analyse every element of your website. We will ensure the site is set up to maximise organic performance so that search engines can crawl, index and rank it as highly as possible.
On-page optimisation & content: The goal of content is to engage, educate and add value for users. We will review your existing content and establish where to optimise and what ‘evergreen’ content to create, as well as where consolidation may be required. Using search intent, keyword research and user data, we will build a content marketing strategy that is aligned with the overall campaign goals.
Promotion: We believe relevance is key when it comes to the promotion of your brand and the acquisition of links. We will research and analyse topics and recurring themes where you can add genuine value and build a promotional strategy around this. We use a combination of reactive and proactive outreach, as well as engaging campaigns to maximise coverage.
Client case studies
Some of our recent SEO campaigns
SEO - FAQs
No, the technical side of SEO is just one component of the work we do at Evergreen. We create full strategies that are focused on all of the key areas that are required to achieve growth, including content and promotion. You can read more about our approach to digital marketing here.
SEO should form part of your marketing efforts if you want to sustainably achieve growth. SEO and PPC are complementary disciplines that allow you to achieve quick results in the short term whilst also building an organic foundation for long-term success. This is the most cost-effective way to run a marketing campaign, as the money you put into SEO at the start will pay dividends in the future.
We can’t guarantee results due to the changeable nature of search engine algorithms, but we can and do transform businesses with SEO strategies that are built to be robust. We are focused on growing and guiding your business through these changes and our case studies demonstrate this through the fantastic results we generate for our clients every day.
SEO has a compounding effect so while you won’t see immediate results from the day you start working with us, all of the work we do is done with the business goals and growth in mind. It can generally take between three and six months before you start seeing results from SEO because we’re essentially building a foundation of trust with search engines. Once that trust is there though, you’ll start to see better rankings and as a result, more traffic and more revenue which will propel the business forward.