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Becky Holland & Partners

Working on a national charity campaign to bring 557% increase in users through SEO efforts

SEO

The team at Evergreen have been working in partnership with BH&P – a leading creative marketing agency based in Reading with a focus on delivering high quality content, branding and digital marketing campaigns – to achieve an incredible increase in user engagement and visibility for a key charity sector client.

Problem

We have been working to support the technical SEO needs of one of their clients; a national charity.

BH&P launched the charity’s sub-brand and microsite in 2016 as a platform to raise awareness and report cases of energy theft. To build upon this success and reach out to wider audiences, the charity needed to become a leading authoritative resource for the latest news, information and advice regarding energy theft and reporting the crime. Boosting their online visibility and gaining traction online to appear in the right places when it came to search results would be key to accelerating the growth of the service.

Solution

Through technical analysis, research and website audits, we were able to work collaboratively with BH&P to establish areas for potential improvement on the website to maximise its potential. Our SEO strategy was implemented with careful considerations of trends in the industry, how people search, and in-depth technical analysis to support our approach.

As a high-performance creative agency, it’s vital for us that the technical partners we work with are absolute experts in what they do. We work with The Evergreen Agency across a number of client accounts, and they are quite simply brilliant at SEO.
Becky Holland & Partners

Outcome

The charity has seen exponential growth online, from implementing the recommendations and SEO strategy put forward by The Evergreen Agency. We have supported BH&P with the technical SEO expertise needed to develop the brand and website they created on behalf of the client, into a strong authoritative online resource that both Google and end users find valuable, informative and useful. The result is a website that is extremely visible and dominant in its particular niche.

Arrow up

422%

Users from organic search
Arrow up

410%

Impressions
Arrow up

75%

Goal completion
Circle