When one door closes…. How we boosted the online visibility and authority of a timber windows and doors brand
With a strong portfolio of window and door products and a long successful history, Bereco came to Evergreen with a wish to increase their online enquiries and overall sales by increasing their online visibility.
Despite having an amazing portfolio of previous work, products and experience, Bereco’s website was technically flawed, restricting their chances of being seen and in turn, their ability to generate enquiries. With a low domain authority and a slow website that wasn’t fully optimised, Bereco’s chances of accessing their target audience were significantly lower than their competitors.
To tackle this problem for Bereco and get their visibility back on track, our team divided and conquered two areas.
Our SEO team worked tirelessly on the Bereco website, alongside their developers, to address every technical fault found, this included improving the UX, the speed and overall optimisation of the website. Core Web Vitals and various performance-related issues were identified and fixed in the first months of their campaign.
A new site navigation structure helped improve the user journey and many areas that were in need of improvement were identified and passed to our content marketing team, who then focused on building out the content to help boost the website’s visibility and traffic.
The team produced an extensive content marketing strategy to improve the company’s evergreen content offering. By writing informative guides based on topic clusters frequently searched for by their target audience, Bereco’s visibility and traffic increased significantly, whilst placing them as an informative source of information on the subject of timber windows and doors.
The client is now seeing significant improvements to their online visibility and ranking positions for numerous, highly competitive terms. We are seeing ever-increasing virtual design consultations being booked through the website, as well as brochure downloads and email enquiries.
If you’re an ambitious brand looking to scale your business, why not get in touch? We’d love to chat!