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Ecology by Design

Putting an ecology consultancy brand to number one in their field and delivering 248% ROI vs SEO spend

Content & SEO

We joined forces with Ecology by Design in early 2019; an independent ecology consultancy.  They had been using our training resources and reached out when they were ready to take their Content and SEO to the next level and work with Evergreen.

Problem

Ecology by Design wanted and needed to improve their SEO on their existing website in order to gain further online reach across the UK. By boosting their visibility, they would be able to cement their status as a leading provider of ecology services and attract more enquiries. The brand was sitting on a lot of great information and resources, but it was not reaching their audience and or easy to use.

Solution

Since coming on board, we have been able to work with Ecology by Design to adapt and greatly improve their website. We initially focused on localising their website so Google understood geographical areas their business primarily serviced. With the basics done, we set about creating a clear content marketing and promotional plan over a 12 month period. This focused first and foremost on education; ecological services are niche and there’s a lot of information to take in on the topic.

The Evergreen team has grown during the time we have partnered with them adding new talented team members, which each bring a unique skill set. An increase in focus on specific aspects of our SEO and PPC work has seen huge results. Of particular note, is the recent overhaul of our PPC account which has seen a huge spike in clicks, conversions and a reduction in cost per click. We have secured some great press pieces which have increased our domain authority. We have worked with two other agencies before Evergreen and they were clearly focused on getting as much money from us as possible with little to no return. The team at Evergreen are a refreshing change!
Ben Gardner, Director, Ecology by Design

Outcome

By building on what Ecology by Design offers and focusing on their expertise and the value they can provide to potential customers, we have placed this Oxford-based company as one of the go-to companies online for ecology services in the UK. Enquiries are ever-increasing as our work continues; and the website has seen a 152% increase in website visitors. But we’re especially proud of delivering ROI for the client’s SEO spend, which they quoted as 248%.

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152%

website visitor increase
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600%

conversions increase
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248%

ROI vs SEO spend
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