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KLG Law

Taking a professional service client to 7,000+ leads in 12 months

SEO, Content, Digital PR & PPC

KLG Law is a team of specialist employment law solicitors, operating in Maidenhead. KLG has seen significant increases in online enquiries since appointing The Evergreen Agency for SEO, Content, Digital PR & PPC services.

Problem

KLG had a clear understanding of the services they could provide, but needed clarity on how to reach their full potential. They knew what they had to offer was something unique, but needed our help to get in front of their target customers.

Solution

From day one we collaborated with Anita and her team to build out a very clear, long-term SEO strategy that focused on great content marketing and targeted promotion (digital PR). All of which was built on a solid technical SEO foundation. After key technical changes were made to boost KLG’s visibility, we have branched out into paid media campaigns and digital PR campaigns to bolster our existing efforts and results. This is key to ensuring KLG stays at the top of search for its employment law services; so retargeting visitors, and regular features in key HR and business titles is a key part of our long term strategy.

The Evergreen Agency have made a massive difference to our overall enquiries. Their team have been a breath of fresh air to our SEO and PPC.
Anita Kalra, Director of Legal Services & Employment Lawyer, KLG Law

Outcome

Since implementing the SEO strategy, we have been able to provide KLG Law with the technical knowledge and approach that has seen their business grow significantly. We had all the key ingredients in place within the first three months and have built on that ever since with great success in paid media campaigns, digital PR and content marketing; so much so, that Anita has been able to invest in employing new team members.

KLG is now receiving hundreds of form enquiries and phone calls per month from a combination of SEO and PPC. The firm is seeing a conversion rate of 13.9% from visitors into leads, which is unprecedented. This impact from SEO and PPC is enabling Anita to grow her business at an incredible rate and we’re excited to see what the future holds.

Arrow up

7,300+

leads
Arrow up

700%

increase in enquiries
Arrow up

2,000+

phone calls (year-to-date)
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