Dominating the landscape of luxury ski travel with a 50% increase in enquiries

Updated for 2023: Oxford Ski Company came to Evergreen with a need to increase visibility and market share. As a luxury ski travel business, it was vital to strengthen their position within a highly competitive but very niche marketplace – and that’s exactly what we did.

The Problem

The competitive marketplace that Oxford Ski Company operated within was one of the main challenges to overcome. With an outdated website structure, the client was unsure of the changes required to improve performance. We worked strategically to tackle these issues and gain the most for our client.

We identified a lack of technical & structural optimisation across the site, alongside a lack of fresh, valuable content, something we were determined to fix.

The Solution

We knew the first steps would be to gather a deeper understanding of the client’s needs, along with a thorough analysis of competitors.

Based on this, our SEO team built an entire SEO strategy made up of technical updates and content clusters, with the aim of transforming the site from a ‘shop window’ to an ‘information resource’. We focused on which services, countries and resorts were most important to our client, using this as the starting point for our implementation.

It’s just nice to be able to deal with people who you really feel are caring about the work they are doing and caring about the clients they are working with.
Felix Hemsley, Head of Marketing & Communications, Oxford Ski Company

We also noticed a consistent trend in website and menu structures across competitors, something we quickly determined was essential for positive user experience. This structure, along with extensive search query research, then fed into our content marketing strategy, providing a wealth of content opportunities for us to implement.

The Outcome

Oxford Ski Company now operates as a leading luxury ski travel company within the marketplace. Since partnering with Evergreen in 2021, the client has reported a significant increase in luxury ski chalet and hotel bookings, with their search traffic for September 2022 increasing by 66% compared to pre pandemic levels in 2019.

As a result of the bespoke content marketing strategy, the client now ranks 1st for some extremely competitive search terms such as ‘Luxury ski France’ and ‘Luxury ski chalets France’.

For 2023, our focus is on surpassing Oxford Ski’s current online visibility for luxury ski chalets and hotels, to ensure they continue to dominate and remain the go to authority for that topic. Onwards and upwards!

Our wide range of digital marketing expertise allows us to maximise client results, just as we did for the Oxford Ski Company. If you’re a business looking to achieve similar success, but you’re not too sure where to start, get in contact today. We’d love to have a chat.