Utilising brand assets to create a content marketing strategy that unlocks SEO value for a catering company
Social Pantry is an established, London-based catering company. It appointed The Evergreen Agency to handle its SEO and digital PR activity to help the brand cut through the noise and improve its visibility and inbound leads.
Social Pantry operates in a busy market in a busy city, so it needed to be visible in order to appeal to customers. Social Pantry had a strong London heritage and local reputation for its cafes and restaurants, but also needed to appeal to a wider, national audience to boost traffic for its wedding, corporate and private catering services.
Little did Social Pantry know, but it was already sitting on a hotbed of content that was just waiting to be utilised. A clever SEO strategy that involved technical and local updates – but heavily focused on content marketing and digital PR – enabled us to capitalise on the existing brand assets such as recipe cards and outstanding case studies. These unlocked huge SEO value.
For the first time I am starting to understand the importance of SEO and company presence online… I can already see (and I am sure I will continue to see) that my business will benefit as a result of working with Evergreen. I set the initial strategy and the team works on how best to achieve the desired results.
Between a mixture of content management, SEO and PR we are seeing results. Currently we are ahead of the projected targets which is always a good place to be! It has been great working with Evergreen over the last 6 months, the team are knowledgeable and very experienced in a number of fields. I am looking forward to seeing where we will be after a year of working with them!
Alex Head, CEO and founder of Social Pantry
Since working with Social Pantry, we have been able to deliver tangible results against the client’s brief of “we want more enquiries and leads”. To date, overall enquiries have tripled; newsletter sign ups (a captive, interested audience) have also gone through the roof. Content marketing is a key part of any SEO strategy, and utilising existing assets is a no brainer; we have landed links and coverage for Social Pantry on tier one media sites like SheerLuxe, Stylist, and national newspaper websites. We’re excited to continue this journey and continue to build visibility for such a reputable brand.