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The Cocktail Service

Creating a solid SEO strategy to take a mobile bar hire company from 17 enquiries to 1000s

SEO

The Cocktail Service tasked our agency to improve their SEO strategy and take their mobile bar hire company to new heights. The brief was fairly simple: they needed better visibility.

Problem

Mobile bar hire is a relatively niche service, but with more and more alcohol and lifestyle/events brands, the drinks market is increasingly crowded. The Cocktail Service needed to boost their visibility online to become the go-to, authority mobile bar hire company. That’s where we came in in 2019 with a solid SEO strategy. We were forced to adapt and change tack on SEO strategy in early 2020 when covid-19 hit, as their business was restricted from operating due to lockdown. With events and operation paused, we had to act fast to ensure The Cocktail Service remained visible and viable to customers during this time.

Solution

Our initial SEO strategy included comprehensive guidance and a roadmap of our technical updates. Through keyword research, website auditing, technical analysis and highly focused promotional campaigns, we have been able to take The Cocktail Service to the next level and put the brand front of mind for the right consumers, helping them generate more than 3,000 enquiries from their website since 2018. When covid-19 hit, we tweaked our strategy to ensure that the focus was on keyword and SERP visibility; a strong digital PR strategy reinforced this. Links made the brand relevant and helped drive traffic to the site.

The Evergreen team has been instrumental in delivering us huge growth in our online enquiries. This coupled with the highly personable and attentive account management means I couldn’t recommend them highly enough.
Tom Bronock, Director, The Cocktail Service

Outcome

The Cocktail Service has now cemented themselves as a front runner in its industry. The ROI for our ongoing SEO activity is fantastic. The brand had 17 enquiries when we started working with them… and we have now driven thousands!

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3,000+

enquiries driven
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25,000

new website visitors
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42%

visibility increase during lockdown
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