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The Cocktail Service

Creating a solid SEO strategy to take a mobile bar hire company from 17 enquiries to 1,000s and launching a brand new
e-commerce website

SEO

The Cocktail Service tasked our agency to improve their SEO strategy and take their mobile bar hire company to new heights. The brief was fairly simple: they needed much better online visibility and lots more inbound enquiries.

Problem

Mobile bar hire is a relatively niche service, but with more and more alcohol and lifestyle/events brands, the drinks market is increasingly crowded. The Cocktail Service needed to boost their visibility online to become the go-to, authority mobile bar hire company. That’s where we came in in late 2018 with a solid digital marketing strategy. After a very successful 2019 where we saw enquiries rise from 17 to more than 1,000, we were forced to adapt and change tack on digital strategy in early 2020 when covid-19 hit, as their business was restricted from operating due to lockdown. With events and operations paused, we had to act fast to ensure The Cocktail Service remained visible and viable to customers during this time and for when life resumed to ‘normal’ in August 2021.

Solution

Through keyword research, website auditing, technical analysis and highly focused promotional campaigns, we have been able to take The Cocktail Service to the next level and put the brand front of mind for the right B2C and B2B customers. 

When covid-19 hit, we tweaked our strategy to align with how the business was having to evolve and adapt its offering. Maintaining visibility has been key to keeping this business an industry leader, which we have achieved with a 370% increase in organic traffic year on year. Throughout, a strong digital PR strategy reinforced our wider campaign focus. Regular links made the brand relevant and helped drive traffic to the site consistently despite changing search behaviour.

Our team also worked closely with The Cocktail Service in launching a brand new business -The Cocktail Society;  consumer-focused subscription cocktail service that has performed incredibly well and helped the business flourish during and since lockdown.

The Evergreen team has been instrumental in delivering us huge growth in our online enquiries. This coupled with the highly personable and attentive account management means I couldn’t recommend them highly enough.
Tom Bronock, Director, The Cocktail Service

Outcome

The Cocktail Service has now cemented itself as a front runner in its industry. The ROI for our ongoing SEO activity is fantastic with 82,700 new website visitors and an 80% increase in visibility year-on-year. For context; the brand had 17 enquiries throughout 2018 before we started working with them… and we have now driven thousands, with 1000+ alone in 2021 and a new and market-leading e-commerce website that dominates the subscription cocktail market.

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3,000+

enquiries driven
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25,000+

new website visitors
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42%

visibility increase during lockdown
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