The Live In Care Company
Feeling right at home with a 187% increase in local enquiries
Updated for 2023: The Live in Care Company came to Evergreen with a wealth of knowledge about their industry and a desire to share this with others to grow their business. We were tasked with launching their new website and significantly increasing the online leads and enquiries being generated.
Positioned within a niche industry where customers seek trustworthy and informative businesses from their search, The Live In Care Company was massively restricted. With a low domain rating and a lack of informative resources on their website, the company was falling short of the mark compared to its authoritative competitors and failing to communicate its suitability for the services of live in care.
We knew building The Live in Care Company into an authority online was a tall order, but we never shy away from a challenge.
Our initial focus for The Live In Care Company was to focus on building their visibility by optimising the site for less competitive keywords and creating evergreen content where the client felt they could provide more value than competitors. We produced the ultimate whitepaper on “What is Live in Care?” to leapfrog existing, top-ranking content, featuring videos to answer all questions someone may have when considering live in care for a loved one.
These efforts allowed us to boost The Live In Care Company into the competitive industry, with enquiries sky rocketing from 3 to 30+ per week.
Since these efforts, our most recent focus has been on creating a local hub for the website to highlight the company’s presence across the UK. Using well-optimised, strong location pages, with local guides for those in the area, this new project has allowed us to build the site’s authority, increasing local enquiries by 187% and positioning the company as a key player within the industry.
“Since we started working with The Evergreen Agency, we have made significant strides on both our paid and unpaid search. This has been instrumental in achieving our growth aims, and I look forward to the next stage and what we can achieve together.”
Luca Rado – Director, The Live in Care Company
The Live In Care Company have seen an incredible increase in visibility and leads over the past two years. With over 38,000 visitors to the site this year, the business has seen a 232% increase in organic traffic compared to 2020. We can’t wait to see the impact of our most recent work on the location hub, to help take this business even further.
This campaign is a shining example of how having a content-first approach to a digital growth strategy and focusing on adding value for your target audience is the best way to drive online growth and propel your business forward. If you’d like to chat more with us on how we could help your business using a clear digital strategy, contact us today!